e-Dialog starts 2002 with growth across the board
Rising Revenues, Key Hire and New Accounts Highlight Q1
LEXINGTON, MA - April 23, 2002 - e-Dialog, the precision e-mail marketing innovator, closed the first quarter of 2002 with 28% growth over the first quarter of 2001, numerous new clients, the appointment of William Gorski to the role of executive vice president, and creative award recognition.
A steady procession of new clients led the quarter. Major players in the retail, pharmaceutical, sports, entertainment, travel and packaged goods industries signed on with e-Dialog to maximize their marketing ROI by taking a precision-based, results-oriented approach to e-mail marketing.
William Gorski joined e-Dialog from top direct marketing agency Digitas, where as vice president and director of marketing, he was responsible for strategic planning, relationship management, and development of integrated cross-channel marketing programs for major accounts including General Motors and Xerox. He has a proven track record of innovation, leadership, and results as a marketer with Fortune 500 companies and with emerging high growth organizations.
On the creative side, e-Dialog`s work for enterprise software client eRoom claimed a Gold Award for Best E-Mail Campaign at the annual Creative Excellence Awards sponsored by The New England Direct Marketing Association.
"This was a great, fast-paced quarter for e-Dialog, and it validates our focus on staying ahead of the e-mail curve by settling for nothing less than breakthrough technology backed up by the best service possible," said John Rizzi, president and chief executive officer of e-Dialog. "Adding up our steady growth, fresh roster of clients, the addition of Bill Gorski to the team, and continuing creative recognition, we`re simply firing on all cylinders as we continue to capture market share and set new levels of performance and excellence for our clients."
e-Dialog is the innovator in precision e-mail marketing services and technology that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com or contact Jim McNulty at jmcnulty@e-dialog.com, 781-372-3326.
Back...
