Sane Solutions teams with Optimal iQ to offer customers marketing analysis and interpretation to accompany Web site traffic reporting
Contact:
C. Decker Marquis
Sane Solutions, LLC
http://www.sane.com
(401) 295-4809
decker@sane.com
Tom Cuthbert
Optimal iQ
http://www.optimaliq.com
(210) 404-4040, x202
tom@optimaliq.com
—NetTracker Web analytics software now available with Marketing Services—
LOS ANGELES, CA, Spring Internet World – April 23, 2002 – Sane Solutions, the award-winning developer and marketer of NetTracker Web analytics software, today announced a partnership with Optimal iQ, the interactive division of Marketecture, Inc., a leading Marketing Services Provider, whereby Optimal iQ will serve as Sane Solution’s marketing services partner. Optimal iQ will offer NetTracker clients a new level of business intelligence services including interpretation of NetTracker Web analytics reporting and integration of online visitor data with traditional offline customer data sources.
NetTracker’s strength in providing users with advanced Web site traffic reporting capabilities, such as customizable clickstream analysis and analysis of e-commerce server data, complement Marketecture’s role as a strategic consultant for all marketing channels. “Our relationship integrates Sane Solutions’ best-of-breed technology with our ability to extend this knowledge to answer specific business questions,” said Marketecture president Chuck Wall. “With NetTracker, we can turn client Web sites into profit centers and cost efficient channels of distribution while enhancing customer lead generation and communication.”
NetTracker integration services provided by Optimal iQ include combining visitor clickstream analysis contained within the NetTracker database with other customer data sources such as call centers, transaction servers and back office databases for a 360-degree view of customers across all channels. Optimal iQ integrates the NetTracker database with other customer databases using
Business Intelligence solutions from Sane Solutions’ technology partners including Business
Objects, Cognos and MicroStrategy. “Optimal iQ not only provides interpretation of online behavior and recommendations for marketing action based on NetTracker analysis, but assimilates online visitor information into an organization’s customer knowledge base,” stated Jim Rose, CEO of Sane Solutions.
Organizations looking to use the NetTracker eBusiness Edition with minimal start-up costs or hardware investments can also benefit from Sane Solutions’ partnership with Optimal iQ, who will offer NetTracker in a secured, hosted environment as Sane Solution’s Application Service Provider (ASP) Partner. ASP clients will have unlimited access to NetTracker Web site traffic analysis reports through a protected Web interface.
About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites.
NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Prodigy and more. Sane Solutions` strategic partners include Business Objects, Cognos, MicroStrategy, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.
Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.
About Optimal iQ
Optimal iQ is the interactive services division of Marketecture, Inc., a leading marketing solutions provider. Its principals have over 75 combined years of hands on media, marketing and branding experience. Optimal iQ provides three levels of business intelligence services: Web Analytics, Analysis and Interpretation and Database Integration. The company offers action based creative services, including Web site design. Clients include large public companies in financial services and retail. Additional information on Optimal iQ is available on-line at http://www.optimaliq.com
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