Sales for the week after Thanksgiving at shoe retailer FootSmart.com increased 93% over the same week a year ago, reaching $790,000, the company reports.
The company says the growth was the result of an e-mail program to 500,000 customers who have signed up to receive e-mail, as well as an increase in merchandise. Added Alan Beychok, president of Benchmark Brands, which owns and operates FootSmart: “We attribute the record growth in our online sales to a number of significant factors including the organic growth of online shopping, particularly in the mature market which spiked a tremendous increase in our paid search shoppers.”
FootSmart also reports that sales remained strong last week and the company expects a record fourth quarter. The company, which also has a 45-million-circulation catalog, expects 2005 sales to reach $70 million.
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