Talbots is finding a growing web audience for its upscale clothing line.
Talbot’s third quarter e-commerce revenues increased 35.5% to $24.8 million from $18.3 million in the same quarter in 2004. Total Q3 sales at Talbots increased to $426 million from $413 million a year earlier. In the third quarter, the web accounted for about 5.8% of total sales from 4.4% for the same period in 2004.
Web sales are growing in large part because Talbots, No. 85 in the Internet Retailer Top 400 Guide to Retail Web Sites, continues to build web tools and programs that drive multi-channel sales.
The new Style Search feature allows online shoppers to reserve an item they see on Talbots.com at a local Talbots store, where if available, it will be pulled out of inventory or off the floor and held for them for up to seven days.
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