Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, March 8, 2001   
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Gator to distribute ClickTheButton`s price comparison system

Gator.com , makers of Gator, a digital wallet with over 10 million installations, and ClickTheButton.com Inc., maker of price comparison software, announced that Gator.com will begin distributing Clickthebutton's comparison shopping technology to its user base in April. With this agreement, Gator provides its users with its most requested new feature -- automatic price comparisons. Gator software, the smart online companion, assists a user's online experience by filling in forms, remembering passwords, and delivering online savings on products and services. The addition of ClickTheButton's technology makes Gator a smarter online tool. On product pages around the web, Gator will offer Internetwide price comparison searches on thousands of products. "We are delighted to add ClickTheButton's technology to Gator software," said Jeff McFadden, president and CEO of Gator.com. "This functionality will enable Gator software to offer even more value to our users."

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