Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, March 8, 2001   
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Sears launches The Great Indoors site

Sears’ division, The Great Indoors launched a new web site that offers everything from decorative accents to kitchen appliances. Customers at thegreatindoors.com can browse by room or category and view photos of products in settings depicting kitchens, bedrooms, bathrooms and great rooms. Within the lifestyle vignettes, images can be enlarged. The site also features a design center that offers ideas with design and project tips and a virtual decorating tool that helps customers select from almost 600 cabinet knobs for the kitchen or bath.

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