Omaha Steaks is finishing up the holiday shopping season with a burst of activity. In November, Omaha Steaks, No. 88 in the Internet Retailer Top 400 Guide to Retail Web Sites, hired nearly 2,000 extra workers to help out with order fulfillment and customer service on top of the 1,800 full and part-time employees the company already employs.
But as the holiday shopping season neared its peak, Omaha Steaks was looking at having its corporate staff pitch in and help process orders. “We more than doubled our workforce during the holidays and even so there's a great possibility that our team from advertising, marketing and public relations will spend tomorrow packing coolers,” says a company spokeswoman.
As a privately held company, Omaha Steaks doesn’t disclose many operational details, but in December the direct marketer of premium steaks, red meats and other gourmet foods expects to process more than 1.3 million orders. “We are looking at a double-digit percentage increase from 2004,” the spokeswoman says.
Omaha Steaks says its holiday business is brisk because of a coordinated marketing plan that included direct mail and e-mail promotions and print and television advertising. “This year has been exceptionally busy for us and we expect it to continue through the first of the year,” the spokeswoman says.
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