Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Wednesday, March 14, 2001   
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zephwear.com introduces logo technology for sport shoes

zephwear.com, children's and youth sports team footwear manufacturer, has introduced Logo-it. Logo-it is an online software system that allows the purchaser to customize his or her shoes by labeling colored insert cards that slide into the tongue flap on the shoe. User can log on to zephwear.com and customize their shoes by using text or uploading a logo. The company plans to expand the technology beyond soccer shoes to include baseball and football later this year.

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