Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Friday, January 9, 2004   
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Shopping.com’s shopper traffic doubles this holiday season over last year

Shopping comparison site Shopping.com reports that it served 76 million shoppers from the day after Thanksgiving until Jan. 4, 81% higher than the number of shoppers it hosted the year before. Those shoppers visited retailers' sites 38 million times during that period and spent $237 million with merchants referred from Shopping.com, up 121% from $107 million the year before.

Shopping.com says that 52% of its users are women, a development which propelled the Home and Garden category into first place on Shopping.com.

Top categories during holiday shopping 2003 and their rankings in 2002 were:
1. Home and Garden (2)
2. Electronics (1)
3. Clothing and Accessories (4)
4. Jewelry and Watches (5)
5. Computers (3)

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