JC WHITNEY REVS UP ITS WEB SITE WITH PIVIA RESULTING IN 4X MORE SITE CAPACITY AND 5X FASTER DOWNLOAD TIMES
FOR IMMEDIATE RELEASE
CUPERTINO, Calif., (April 30, 2002) – JC Whitney, the largest direct
marketer of name-brand automotive parts and accessories, has enhanced its
web site, www.jcwhitney.com, with a turbo boost from Pivia, Inc. Since
incorporating Pivia’s Dynamic Application Caching software into its web site
infrastructure, JC Whitney has significantly increased its potential web
site capacity without spending additional dollars on hardware or software.
As a result, the company has been able to scale its site quickly to
accommodate increasing site traffic levels while simultaneously improving
the site performance and download times for its customers.
“JC Whitney continues to see strong growth in the Internet channel
and we needed a solution that would allow us to scale and enhance the user
experience,” said Marty Wehrle, Vice President of Information Technology at
JC Whitney. “As a result of using Pivia’s software, JC Whitney can scale
its site 4x without adding expensive hardware. We have also improved our
customer’s experience by improving download speed by 5x during our peak
periods.”
“With more and more traffic coming to our site, we needed to quickly
accommodate the increasing demand,” said John Armstrong, Vice President of
Internet marketing at JC Whitney. “We have seen a strong correlation
between site performance and sales volume. Pivia’s software has had a
measurable impact.” Armstrong said.
“JC Whitney is a typical example of web sites with ever increasing
traffic that need to scale, improve the user experience and lower costs,”
said Neil Selvin, Chairman and Chief Executive Officer of Pivia, Inc.
“Pivia allows JC Whitney to do all of that – all without capital spending or
implementation hassles,” Selvin added.
Better Utilization of Existing Site Infrastructure
“In evaluating other alternatives, we believed that adding more hardware
was only going to mask inefficiencies in our application. Furthermore, we
found that the other caching solutions required additional software,
hardware, and development time,” said Geoff Robertson, Director of
Technology at JC Whitney. “Pivia provides a remarkably non-intrusive
solution. With minimal work on our part, we were able to go live on the
Pivia network within minutes.”
To measure scalability gains, JC Whitney evaluates thread counts and CPU
usage on their application servers. Even with customers viewing 30-40% more
pages during a single visit, resource load on the application servers is
down by 4x enabling JC Whitney to better utilize their existing web
infrastructure for fulfilling purchases. JC Whitney has seen average order
value increase by 10% since implementing Pivia’s software.
About JC Whitney
Established in 1915, JC Whitney & Co. is the largest direct marketer of
name-brand automotive parts and accessories, providing "everything
automotive" with more than 60,000 items covering more than 4.2 million
automotive applications from the latest model year back to the 1920s.
It introduced its website as a complement to its direct marketing business
in 1997. For more information, visit JC Whitney’s website at
www.jcwhitney.com.
About Pivia
Pivia, Inc., headquartered in Cupertino, California, provides dynamic
application caching software and services to Fortune 2000 and
Internet-centric companies with complex web operations. Designed to attack
the traditional problem of constantly needing expensive web infrastructure
equipment to support growing websites, Pivia’s software significantly
reduces origin website server traffic, increases website performance,
quickly scales to handle seasonal traffic peaks and dramatically cuts web
infrastructure costs. Pivia has received funding from Sutter Hill Ventures,
Thomas Weisel Venture Partners, Draper Richards and Argus Capital. For more
information, visit Pivia’s website at www.pivia.com.
# # #
Pivia, the Pivia logo and Pivlets are trademarks of Pivia, Inc. All other
trademarks are the property of their respective owner.
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