PINDAR SYSTEMS SIGNS UK HOME SHOPPING COMPANY GRATTAN plc AS NEWEST CATALOG MANAGEMENT SYSTEM CUSTOMER
CONTACT:
Doug Curran
Manager, Corporate Communications
Pindar Systems
+(781) 862-0034
doug.curran@pindarsystems.com
YORK, UK and CHICAGO, USA, April 30, 2002 111 Pindar Systems, the leader in
catalog commerce technology, announced today that Grattan plc, the third
largest home shopping company in the UK, has chosen Pindarıs Catalog
Management System (CMS 3.3) solution for all its print and online
operations.
Grattan, part of the worldıs leading direct retailer, Otto Versand of
Germany, will use Pindar Systems` CMS to manage and deliver product
information across all its consumer sales channels, including print catalogs
and the Web sites of its three trading brands, Grattan (www.grattan.co.uk),
Lookagain (www.lookagain.co.uk) and Kaleidoscope (www.kaleidoscope.co.uk).
"We chose Pindar Systemsı catalog management solution for its comprehensive
product information management and multi-channel approach, its ability to
integrate data for strategic merchandising, and the support it provides to
share information with our sister companies," said Chris Southam, Grattan
plc. Catalogue Director "We fully expect CMS will help us grow sales and
reduce catalog development costs."
"Gaining a competitive edge and achieving rapid return on investment are the
critical factors for all companies considering new enterprise-level
technology purchases today. We are very pleased that Grattan plc has placed
its faith in Pindar Systems` catalog commerce system as an effective tool to
both drive revenue and control costs in the highly competitive direct retail
market," said Kurt Dressel, Pindar Systems Chief Marketing Officer.
Pindar Systems` CMS will manage and export product information to
QuarkXPress for design and production of Grattan`s 1,000-plus-page,
semi-annual master catalog and more frequent supplements, with a combined
circulation of more than 3 million. CMS also will improve the flow and
detail of information on Grattan`s complete line of clothing and homeware
products for delivery via its e-commerce platform to all three Web sites.
In addition, Grattan plans to use the CMS Data Importer module to enhance
its strategic merchandising decisions through integration of sales and
inventory data from its enterprise business systems.
Grattan plans to complete installation by June and immediately put CMS to
work in development of its first 2003 master catalog.
About Grattan plc
Grattan plc is part of Otto Versand, the world`s largest home shopping
company. It is currently the third largest home shopping company in the UK
and has its headquarters in Bradford, West Yorkshire. Established in 1912,
the company trades under three brands - Grattan, Lookagain and Kaleidoscope
- selling a wide range of products including womenswear, menswear,
childrenswear, furniture, electrical appliances, toys and gifts. All
products are delivered direct to customers` homes via the company`s
dedicated logistics division Parcelnet and there are a number of ways to pay
for them including personal accounts, debits and credit cards. Grattan plc,
Registered Office: Anchor House, Ingleby Road, Bradford, BD99 2XG.
About Pindar Systems
Pindar Systems powers catalog commerce, the management and delivery of
product information to drive sales. The company`s robust catalog commerce
technology enables businesses, including distributors, retailers and
manufacturers, to focus on effective marketing rather than the mechanics of
the complex production process. Pindar customers are able to aggregate
product, business and media content from many different sources into a rich
product knowledge database. Pindar Systems` software presents a unified view
of this information, giving merchandisers the ability to create targeted
offers that are delivered across print and Web with significantly greater
flexibility, precision and speed.
Pindar Systems (www.pindarsystems.com) is the recognized leader in catalog
commerce. Clients include W.W. Grainger, Office Depot, Spiegel, Littlewoods,
Freemans, Rexel, Spicers and Eddie Bauer. Privately held, Pindar Systems
operates globally from European headquarters in York, UK, and North American
headquarters in Chicago, USA.
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