-- Becomes First Company to Deliver Integrated Management of Online Customer
Profiles, Optimized Customer Interactions and Channel Performance Measurement
--
PALO ALTO, Calif.--Responsys, Inc., a leading provider of online channel management
solutions for Global 2000 enterprises, announced today that the first quarter
of 2002 produced a number of encouraging results.
In January, Responsys expanded its suite of application services by acquiring
NetAcumen, a second-generation Web analytics company. Responsys added many new
global enterprises to its client roster, including Chanel, Intrawest (NYSE: IDR),
RSA Security (Nasdaq: RSAS), TravelSmith (a Cornerstone affiliate), Mercer Human
Resource Consulting and many others. The company also broadened its alliance
channel by completing an application integration partnership with Pivotal Corporation.
"Our clear and positive momentum during the first quarter is evidence of strong
demand for an integrated solution that enables companies to manage their online
customer profiles, optimize their interactions and measure performance across
the online channel," said George Wiedemann, president and CEO of Responsys. "2002
will be a year of accelerating change in our sector, and we`re fortunate to have
many new Global 2000 companies, partners and marketing agencies embracing our
technology to derive greater value from their online channels."
Responsys recently upgraded its flagship product, Responsys Interact, to focus
more sharply on the needs of global marketers. It also strengthened its market
share in the financial services industry by renewing relationships with leading
financial services firms including Aetna Inc., Allianz Life Insurance Company
of North America, E-LOAN, LowerMyBills and Wells Fargo Bank. These companies
now depend on Responsys to enhance their customer acquisition and retention efforts.
NetAcumen Technology Integration
With the January acquisition of NetAcumen, Responsys has become the first company
to deliver an integrated suite of hosted applications that manage online customer
profiles, optimize customer interactions and measure performance across the channel.
As a part of the integration of NetAcumen`s technology, Responsys has re-branded
the NetAcumen solutions as Responsys Website Analyzer(TM) and Responsys Scorecard(TM).
-- Responsys Website Analyzer enables enterprises to understand online customer
behavior and evaluate online businesses. This empowers companies to improve the
effectiveness of online initiatives to attract new customers and increase their
loyalty. Responsys leverages the ability to integrate Web behavior with email
response data and external third party data sources to deliver unprecedented
insight into and control over online channel performance.
-- Responsys Scorecard is the executive dashboard for measuring online business
initiatives. It allows online channel managers to track key metrics over time
and make timely decisions to reduce costs and increase revenues from the channel.
Email Campaign Management Improvements
Responsys also rolled out new upgrades to Responsys Interact during the first
quarter. These upgrades added important new functions in every category important
to marketing executives, including Enterprise Integration, Customer Profile Management,
Rich Message Delivery and Global Support. These new capabilities facilitate an
ongoing and invaluable personalized dialog between Global 2000 businesses and
their customers.
About Responsys, Inc.
Responsys is the leading provider of online channel management solutions for
Global 2000 enterprises. As a pioneer in the industry, Responsys is the first
company to deliver an integrated suite of hosted applications for managing online
customer profiles, optimizing customer interactions and measuring performance
across online channels. This award-winning platform and best practices approach
enables companies to achieve an enterprise-wide impact from their online channel.
More than 200 companies worldwide have chosen Responsys as a mission-critical
element of their online channel development strategy. These include Aetna (NYSE:
AET), Continental Airlines (NYSE: CAL), Lands` End (NYSE: LE), Wells Fargo Bank
(NYSE: WFC) and many others. Based in Palo Alto, California, Responsys is funded
by top-tier investors including Accel Partners, Foundation Capital, Redpoint
Ventures, RSA Ventures and Sigma Partners.
For more information, visit www.responsys.com, or call David Wright at 408-836-6694
or 650-618-1544.
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