NETRATINGS AND DOUBLECLICK FORM STRATEGIC DATA PARTNERSHIP; NETRATINGS ACQUIRES DOUBLECLICK`S @PLAN PRODUCTS
Nielsen//NetRatings and @plan Research to be Integrated into DoubleClick`s
Products
Milpitas, CA and New York, NY - May 6, 2002-NetRatings, Inc. (Nasdaq: NTRT),
the global standard in Internet audience measurement and analysis, and
DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for
advertisers, direct marketers and Web publishers, today announced
NetRatings` acquisition of DoubleClick`s @plan products and the formation of
a strategic multi-year research partnership that provides for the
integration of Nielsen//NetRatings and @plan research data into
DoubleClick`s ad management products and services.
Under the data license and integration agreement, Nielsen//NetRatings and
@plan research will be integrated into DoubleClick`s DART and MediaVisor
products This integration will provide clients with a more efficient and
convenient system of planning, reporting and analyzing online marketing
campaigns and will further enhance DoubleClick`s ad management offerings.
Nielsen//NetRatings and DoubleClick will also collaborate on the development
of reach and frequency campaign planning tools.
With the acquisition of @plan, NetRatings further expands its ability to
help advertisers and marketers refine their online marketing strategy
through an extensive array of user lifestyle, demographic and attitudinal
information. @plan is the leading syndicated survey-based audience
measurement tool for Internet media planning, buying and selling. NetRatings
has acquired the @plan research product line, including its base of over 200
clients, existing contracts, technology, historical data, and related
intellectual property. NetRatings acquired the @plan products for $18.5
million in cash and stock.
"@plan provides NetRatings` clients with a deeper understanding of Internet
user attitudes and lifestyles, and alongside Nielsen//NetRatings and
AdRelevance provides a comprehensive suite of Internet media research
services," said William Pulver, President and Chief Executive Officer,
NetRatings. "We are delighted that DoubleClick has chosen to integrate
Nielsen//NetRatings data into its services. This relationship further
strengthens our position as the global standard in Internet media and market
research."
"DoubleClick`s partnership with NetRatings offers our customers access to a
suite of industry-leading research tools and solidifies audience measurement
standards for advertisers and agencies," said Doug Knopper, Vice President
and General Manager of Advertiser Solutions for DoubleClick. "Audience and
media research is a critical component of the ad management process and the
integration of this information into DoubleClick`s media planning and
serving products creates huge value to our customers."
About NetRatings, Inc.
NetRatings, Inc. (www.netratings.com) provides the global standard in
Internet audience measurement and analysis. Its technology driven products
and services enable customers to make informed business-critical decisions
regarding their Internet media and commerce strategies. Its products include
the Nielsen//NetRatings audience measurement services and the AdRelevance
online advertising measurement services. NetRatings has strategic
relationships with both Nielsen Media Research, the leading source of
television audience measurement and related services in the U.S. and Canada,
and ACNielsen, a leading provider of market research information and
analysis to the consumer products and services industries.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct
marketers and Web publishers to plan, execute and analyze their marketing
programs. DoubleClick`s online advertising, email marketing and database
marketing solutions help clients yield the highest return on their marketing
dollar. In addition, DoubleClick`s marketing analytics tools help clients
measure performance within and across channels. DoubleClick Inc. has global
headquarters in New York City and maintains 26 offices around the world.
Safe Harbor Statement
This press release contains statements that may constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are based on
current expectations and assumptions and involve a number of uncertainties
and risks that could cause actual future results or events to differ
materially from those currently expected. The potential risks and
uncertainties include, among others:
* Risks associated with the successful integration of the acquired business
by NetRatings and the realization of the anticipated benefits of the
acquisition transaction by NetRatings
* Risks associated with the successful integration of NetRatings data into
DoubleClick`s products and services and the realization of the anticipated
benefits of the partnership transaction.
* Risks related to the growth of online advertising
* Risks associated with the rapidly evolving market for each company`s
products and services
* The increasingly competitive market for online advertising research
services and Internet audience measurement and analytical services
Additional information about potential factors that may affect NetRatings`
business and financial results is included in its Annual Report filing with
the SEC on Form 10K for the year ended December 31, 2001 including, without
limitation, under the captions "Management`s Discussion and Analysis of
Financial Condition and Results of Operations" and "Factors That May Affect
Our Performance." Additional information will also be set forth in
NetRatings` quarterly report on Form 10Q for the 3 month period ending on
March 31, 2002, which will be filed with the SEC in the near future.
NetRatings does not undertake to update any forward-looking statement that
may be made from time to time by it or on behalf of the Company.
Additional factors that could cause DoubleClick`s actual events or results
to differ from anticipated events or results are contained in documents
which DoubleClick files from time to time with the Securities and Exchange
Commission, including DoubleClick`s annual report on Form 10-K for the year
ended December 31, 2001. Also, it is DoubleClick`s company policy to provide
such forward-looking information at least once per quarter, but DoubleClick
may choose to not update that information until the next quarter even if
circumstances change.
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