For more information, contact:
Nicole Sandage
lookandfeel new media
816-472-7878, Ext. 247
nsandage@lookandfeel.com
(Kansas City, Mo. May 3, 2002)— Jockey.com is making a fast break with the launch of its new viral online game, http://www.jockeyhoops.com.
The Jockey Hoops game creates an online competitive environment for all die-hard basketball fans to play hoops off the court and at their keyboards. The Macromedia Flash game allows players to challenge others by automatically sending an email challenge.
Jockey.com is promoting its athletic brand to younger consumers, ages 22-35, online with the Jockey Hoops game and Create Your Ultimate Experience Sweepstakes. One sweepstakes grand prizewinner can chose from one of three Ultimate Basketball Experiences.
Jockey® is also a sponsor of the offline promotion, NBA Hoop-It-Up, the official 3-on-3-basketball tour of the NBA, which travels to 48 cities throughout the United States and Canada. This is the first time Jockey has translated an offline sponsorship to an online marketing campaign while emphasizing its comfort message.
“Jockey.com wanted to translate the excitement and energy of these events for anyone enjoying the comfort and convenience of online shopping wherever their PC may be,” Beth Jensen, Jockey.com’s Web content manager, said. “Whether at work or play- JOCKEY® has you covered in comfort.”
Jockey International, Inc. (est. 1876)
Most famous for its Jockey® underwear--Jockey International invented the world`s first brief in 1934. The company also markets socks, activewear, sleepwear, baby apparel, linens and even fragrance in more than 120 countries around the world.
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