Channel Proves Effective in Driving New Customers to IBM
Research Triangle Park, NC- May 7, 2002 - ChannelAdvisor Corporation, the
leading provider of enterprise marketplace management solutions, today
announced that they have renewed a marketplace agreement with IBM through
2003. In addition, ChannelAdvisor is expanding its technology and
services into other divisions of IBM.
For the past year, the world`s top provider of computer hardware, IBM has
used ChannelAdvisor`s comprehensive marketplace management services to
sell end-of-life excess inventory from the Personal Consumer Division
(PCD) to the 41 million buyers on the eBay (NASDAQ: EBAY) marketplace.
This move has allowed IBM to reach many new customers. In fact, 80
percent of customers buying from IBM via these auction marketplaces are
new customers for IBM.
ChannelAdvisor manages all the details of devising strategies and tactics,
preparing and posting inventory, handling buyer inquiries, creating
promotions and providing analysis for IBM`s complete US business. In a
few months, IBM became one of the top 10 sellers on eBay with
ChannelAdvisor`s expertise and leading edge technology.
"ChannelAdvisor has helped IBM gain a strong competitive advantage as we
continue to extend and grow our online business," says Paul Canham,
Program Executive, Worldwide IBM Auction Sales. "ChannelAdvisor`s
technology platform allows us to build a scalable solution that meets our
needs at every stage of our marketplace strategy."
ChannelAdvisor has expanded IBM`s auction business to multiple consumer
marketplaces including Yahoo!, CNet and uBid due to the growing success of
IBM sales on eBay. ChannelAdvisor`s technology platform is integrated
with each of these consumer marketplaces so IBM was able to successfully
migrate to the new marketplaces in record time. Recently, ChannelAdvisor
has expanded its technology and services into other IBM divisions.
"We are pleased that we were able to extend our agreement with IBM," says
Scot Wingo, CEO and President of ChannelAdvisor Corporation. " We will
continue to work with IBM to manage their auction sales and deliver a
complete marketplace management solution for IBM."
To view IBM`s auction listings on eBay search by seller for IBM or visit
.
If you would like to meet ChannelAdvisor at Networld + Interop in Las
Vegas May 7-10th or at PC Expo in New York June 25-27th to discuss how we
can increase your sales via consumer online marketplaces please contact
Ashley Trotter at 919-465-3541 or by e-mail at ashleyt@channeladvisor.com
.
About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable
industry-leading companies to use online marketplaces to acquire customers
and maximize inventory yield. Our solutions combine best practices,
innovative software applications and integration technology to
dramatically accelerate marketplace performance. ChannelAdvisor`s
customers and strategic alliances include IBM, Handspring, Ingram Micro,
West Marine, Omaha Steaks, eBay, Yahoo! and Amazon Auctions.
ChannelAdvisor recently completed a round of funding from several
prominent investors including Genesis Venture Partners (GVP), Southern
Capitol Ventures, Tri-state Investment Group, The Atlantis Group and eBay.
ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC.
For more information visit .
Contact:
Ashley Trotter
ChannelAdvisor Corporation
Ph: 919.465.3541
ashleyt@channeladvisor.com
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