Men and women equally likely to make online purchases: Pew Internet study
Men and women are equally likely to buy products and groceries online, according to a new study by the Pew Internet & American Life Project.
The report, “How Women and Men Use the Internet,” found that 68% of online men and 66% of online women buy products online, while 12% of online men and 14% of online women buy groceries online.
In addition, 26% of both online men and women buy everyday items online, and 3% of online men and 4% of online women buy prescription drugs over the Internet, according to the report.
The Pew study also found that there was a 40% increase in the number of online men and a 43% in the number of online women purchasing products and services over the Internet.
However, the percentage of women using the Internet still lags slightly behind men. In 2005, 68% of men and 66% of women used the Internet. That compares with 49% of men and 44% of women were Internet users in March 2000, according to the report.
Men also are more likely than women to go online in a typical day—61% of men versus 57% of women. And 44% of online men go online several times a day, compared with 39% of online women, Pew said.
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