1-800-Flowers.com goes wireless for purchases and account data

IRCE 2008 Conference Multi-Media CD-ROM

1-800-Flowers.com will partner with 2Roam Inc., a leading wireless software and service provider, to develop a wireless web site. 1-800-Flowers.com will work with 2Roam to allow customers to purchase a wide array of gifts and access stored account data, including addresses, with a few button taps on their wireless phone or PDA.

"2Roam`s wireless expertise has been instrumental in implementing a robust site that will add a new element of convenience for our customers," said Jonathan Latimer, vice president of business development, 1-800-Flowers.com. "By giving consumers the ability to make a purchase on the go, 1-800-Flowers.com opens the way to greater customer satisfaction, continuing our key corporate strategy as a 360 degree retailer--offering quality products to our customers through whatever channel they choose to use." 2Roam Inc. is a wireless application software and service provider that extends a company`s online business onto any handheld wireless device, such as mobile phones and PDAs. 2Roam’s customers include eBay, Best Western Hotels, Tribune Interactive, Forbes and Disney companies such as ABCnews.com. 2Roam is a private company backed by leading U.S. and international investors including Panasonic, Siemens, CMGI@Ventures, Lightspeed Venture Partners and Trans Cosmos USA Inc.