During the holidays brand recognition counts
Retail chains have high name recognition online, so much so that they rank very high in Majestic Research’s listing of sites that attract shoppers who type the retailer’s URL directly into their browsers, rather than coming through search engines or affiliate programs.
Here are Majestic Research’s Top 20 web sites during the holiday shopping period and the percent of customers who came by inputting the URL into their browsers.
1. Amazon, 86%
2. eBay, 86%
3. Victoria’s Secret, 82%
4. Target, 79%
5. Wal-Mart, 76%
6. Overstock, 71%
7. Half.com (eBay), 70%
8. The Home Depot, 70%
9. Kohl’s, 68%
10. Best Buy, 68%
11. Bath & Body Works, 66%
12. Sears, 65%
13. Circuit City, 64%
14. Kmart, 62%
15. Buy.com, 61%
16. Lowe’s, 60%
17. Old Navy, 57%
18. Bed, Bath & Beyond, 56%
19. J.C. Penney, 52%
20. Macy’s, 45%
Back...
