Technology Marketing and Services Veteran to Provide Product Strategy and Direction for Provider of Online Marketing Analytics Solutions
Burlingame, CA — May 10, 2002 — Coremetrics™, the leading Web services provider of marketing analytics solutions, today announced that Brian Platter has joined the company as vice president of products. Platter, most recently vice president of product management at Digital Impact (NASDAQ: DIGI), brings over fifteen years of experience in technology marketing and services to the Coremetrics team. As vice president of products at Coremetrics, Platter will be responsible for the overall product strategy and direction, and oversee product marketing and management.
"Brian brings to Coremetrics a tremendous amount of experience in developing robust online marketing solutions for leading companies," said Scott Kauffman, president and CEO of Coremetrics. "His online marketing expertise and track record of business innovation will be a great asset to the company as we build upon our vision of delivering applications designed to leverage the near-perfect knowledge available through our data platform."
Most recently, in his role as vice president of product management for Digital Impact, Platter led the company’s overall product strategy including the introduction of marketing automation software that executed over 500 campaigns and delivered over one billion targeted emails. Prior to serving as vice president of product management, Platter was responsible for building Digital Impact’s client services division. Platter has also held senior roles with Gemini Management Consulting, Fujitsu, Hewlett-Packard and Spectra-Logic. Platter holds an MBA from Stanford University and a BS in Mechanical Engineering from the University of Colorado.
"Over the past several years, I’ve worked with over one hundred large companies who view the Internet as their most promising marketing channel," said Brian Platter, vice president of product management at Coremetrics. "Coremetrics is in a unique position to dominate online marketing because they have created proprietary technology that builds and stores detailed profiles of customer behavior, allowing online marketers to deliver highly targeted campaigns with dramatically higher ROI. I am looking forward to managing the next phase of product development at Coremetrics, and extending the company’s commitment to delivering top quality products."
About Coremetrics
Coremetrics is the leading Web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry’s only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include The Columbia House Company, Grainger, GMAC Insurance, Hanover Direct, Nortel Networks, and Wal-Mart. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company’s Web site at www.coremetrics.com or call 877-721-CORE.
Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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