Customized Internet analytics drive customer satisfaction and sales
FREMONT, Calif., May 13, 2002 -- Accrue Software, Inc. (NASDAQ: ACRU), a
leading provider of Internet analytics solutions, today announced that
macys.com has chosen Accrue G2 to provide critical customer intelligence
for
its Internet channel.
Using Accrue`s advanced Internet analytics technology, macys.com can
improve
critical merchandising and operational decisions to continue to meet its
overall business objectives.
"Accrue G2 helps us gauge customer behavior and assists us in matching
their
needs with appropriate content and sales," said Gary Beberman, Director of
Technical Research at macys.com. "The detailed information gleaned from
Accrue`s sophisticated Internet analytics products enables us to achieve
measurable business results."
Accrue G2`s family of products assists customers in analyzing and
understanding
conversion ratios, including content-to-purchase and browse-to-buy ratios,
the
overall streamlining of the sales process, abandonment rates and conversion metrics for product lines.
"In this current economic environment, companies are more compelled than
ever
to connect customer satisfaction with success and profitability," said
Jonathan
D. Becher, President and CEO of Accrue Software. "macys.com`s feedback and
understanding of the retail market combined with Accrue`s extensive
knowledge
of Internet analytics has helped us develop a powerful solution that will
not
only provide retail companies with the ability to understand customer
behavior,
but also to translate that data into real business benefits."
About macys.com
Headquartered in New York and San Francisco, macys.com closely collaborates
with the Macy`s department store divisions to leverage the company`s
multi-channel retail approach. It offers customers all their favorite
designer
brands via the Web, but with all items returnable in-store. Whether
customers
are buying for themselves or browsing for the bride-to-be with its leading
bridal registry, macys.com provides access to the best of Macy`s in
apparel,
gifts, accessories and home furnishings.
About Accrue Software, Inc.
Accrue Software, Inc (NASDAQ: ACRU) is a leading provider of Internet
analytics
solutions that help companies worldwide understand, influence, and respond
to
Internet customer behavior. Accrue`s products enable companies to increase
the
effectiveness of Internet marketing and merchandising initiatives, better
manage customer interactions across multiple channels, and streamline
business
operations. With Accrue`s solutions, companies transform volumes of
complex
Internet data into actionable information that executives and managers use
to
drive key business decisions and improve the return on their Internet
investment. Accrue has more than 600 customers, including industry leaders
such as Citicorp, Dow Jones & Company, Eastman Kodak, Lands` End, Macy`s,
Lycos
Europe, and Deutsche Telekom.
Accrue Software was founded in 1996 and is headquartered in Fremont,
California, with regional sales offices throughout the U.S. and
international
headquarters in Cologne, Germany. Accrue has strategic application and
platform partnerships with leading technology companies such as IBM,
Oracle,
Sun Microsystems, BroadVision, ATG, DoubleClick, and Vignette. Accrue
Software
can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.
###
Accrue, Accrue G2, Hit List, and Pilot Software are trademarks of Accrue
Software, Inc. All other trademarks are the sole property of their
respective
owners.
Media Contact:
Aimee L. Quemuel
Ventaja Communications, Inc. for Accrue Software
(415) 753-9005
aimee@ventajacom.com
Jared Jones
Coltrin and Associates for macys.com
(212) 221-1616
jared_jones@coltrin.com
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