Equilibrium MediaRich Image Server Selected by Microsoft to Dynamically Create Sales Demonstrations for .NET Enterprise Server Solutions
Equilibrium® MediaRich™ Image Server to Streamline the Development of Custom Prototypes that Integrate Microsoft’s .NET Enterprise Servers for Internet Businesses
CONTENT WORLD, SAN JOSE, CA.─ MAY 14, 2002 ─ Equilibrium, a leading provider of automated imaging solutions and majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced that MediaRich Image Server has been selected by Microsoft Corp., the worldwide leader in software, services and Internet technologies, to dynamically prepare and deliver custom prototypes that demonstrate Microsoft .NET Enterprise Server solutions to their partners and customers.
MediaRich is server-based imaging software that generates, updates and delivers dynamic visual content and navigation to the Web and smart devices. By integrating MediaRich Image Server with Microsoft Commerce Server 2002 and Content Management Server, Microsoft’s field representatives are able to set up templates to customize the look and feel of their server product demonstrations, automating image processing tasks normally done off-line by a team of technical resources. MediaRich has dynamic imaging features such as zoom, pan, colorize, resize, mix and match, font generation and compositing. MediaRich dramatically reduces production costs and accelerates time-to-market for delivering rich visual content.
“Equilibrium MediaRich Image Server streamlines the way we demonstrate our dynamic Internet presence solutions built on Microsoft .NET Enterprise Servers,” said Eric Swift, lead product manager for .NET Enterprise Servers at Microsoft. “Our field representatives can use MediaRich Image Server to quickly create, update and ‘skin’ the look and feel of their online presentations without technical assistance.”
As an independent software vendor, Equilibrium is working with certified system integrators to provide training and support for integrating MediaRich Image Server with Commerce Server 2002 and Microsoft’s solutions for the Internet marketplace. To learn more about the Equilibrium Gold Partner Program for MediaRich Image Server, please contact Ron Wood, vice president of sales and marketing at Equilibrium at 415.453.4427 or email msib@equilibrium.com.
About Equilibrium
Founded in 1989, Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for global e-business. MediaRich is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web and smart devices, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Equilibrium is headquartered in San Rafael, California, and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415.451.7600 or visit www.equilibrium.com.
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Press/Analyst Contact:
Dave Pola
Equilibrium
415.451.7711
dpola@equilibrium.com
©2002 Equilibrium Technologies, Inc.
Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners. This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Microsoft Corp., and the expected benefits, features and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of Microsoft or other third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.
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