Epsilon and Return Path Partner to Provide Superior E-mail Marketing Services and Technology
-- Shared Clients to Improve E-mail Marketing Return on Investment --
Burlington, Mass. and New York, NY - May 13, 2002 - Epsilon, a leading marketing and billing solutions provider, and Return Path, the leading provider of e-mail change of address services, today announced a strategic alliance to provide clients with a proven solution for recovering lost customer e-mail addresses. As a result of the alliance, shared clients will be better equipped to maintain customer databases with Return Path`s industry-leading e-mail change of address solution allowing for precisely targeted communications and higher ROI on e-mail marketing programs.
"This alliance helps Return Path expand our reach to leading multi-channel marketers," said Matt Blumberg, Return Path chief executive officer. "As a leader in relationship marketing, Epsilon provides us with unique access to Fortune 500 companies who rely on e-mail to communicate with customers across marketing, operations, customer service, and billing disciplines."
"Our alliance with Return Path will allow clients to effectively solve the increasing problem of e-mail churn and more efficiently use e-mail for targeted marketing campaigns - leading to increased response rates and higher ROI on e-mail marketing campaigns," stated Michael Iaccarino, president and chief executive officer of Epsilon.
Epsilon, a Relizon company, is a leading marketing and billing solutions provider enabling clients to build profitable, enduring customer relationships. Epsilon provides strategic, managedsolutions based on marketing and billing technology optimization and proven marketing technique to clients in various industries including the hospitality, telecommunications, consumer packaged goods, and not-for-profit sectors. Epsilon was recently honored for the twentieth consecutive year by the New England Direct Marketing Association (NEDMA) for creative excellence (http://www.epsilon.com/home.nsf/Newsarticles/F32091EF88B1209985256BAB007DCB35?OpenDocument).
Return Path offers businesses an easy way to reconnect with customers who have changed their e-mail address, while giving consumers a free, permission-based way to ensure contacts and Web sites can locate them at their new e-mail address. More than 120 companies use Return Path services, among them Illuminations, Meredith Corporation, Omaha Steaks and Sharper Image. Return Path is also the e-mail change of address service for the United States Postal Service`s online moving portal. More than 6 million consumer-registered e-mail address changes have been submitted to Return Path`s ECOA database, with 1,000,000 added monthly.
About Return Path
Founded in 1999, Return Path helps businesses retain customers and reduce the costs of undeliverable e-mail with Return Path ECOA and Return Path E-mail List Hygiene. Return Path ECOA is the industry standard for e-mail change of address services. More than 1,000,000 consumer-registered e-mail address changes are submitted to Return Path monthly. Return Path, a member of the Direct Marketing Association, is also the e-mail change of address service for the United States Postal Service`s online moving portal. Return Path serves more than 120 clients, among them Brooks Brothers and Palm Computing. Return Path investors include Sutter Hill Ventures, Mobius Venture Capital (formerly SOFTBANK Venture Capital), Flatiron Partners, JP Morgan Partners, and DoubleClick Inc. (NASDAQ:DCLK). For more information visit www.returnpath.net/business, e-mail info@returnpath.net, or call 1-866-362-4577.
About Epsilon
Epsilon, a Relizon company, is a leading marketing and billing solutions provider. Working with clients in hospitality, telecommunications, consumer packaged goods, not-for-profit and other sectors, Epsilon helps them build profitable, enduring customer relationships through billing and marketing services and technology, as well as strategy, implementation, management andoptimization. Founded in 1969, Epsilon is a relationship-marketing leader with 700 employees in its Burlington, Mass. headquarters and offices in Boston, Washington D.C., Dallas, St. Louis, Salt Lake City and Timonium, Md. Visit us at www.epsilon.com.
About Relizon
Relizon, based in Dayton, Ohio, is known for industry-leading customer satisfaction in the delivery of total business communications to thousands of customers across the U.S. and Canada. Its document, billing and marketing solutions enable clients in a variety of industries to realize a higher return on investment from communications within their own organizations and to their customers and prospects. One of The Carlyle Group companies, Relizon has revenues approaching one billion dollars, 5,100 employees, 22 manufacturing facilities and 33 business service centers strategically located across North America. Visit us at www.relizon.com.
Back...
