Online Planning Tool Allows Marketers to Evaluate Effectiveness of Online
Advertising Campaigns Prior to Launch
NEW YORK- May 13, 2002 - NetRatings, Inc. (Nasdaq: NTRT), the global
standard in Internet audience measurement and analysis, and Interactive
Market Systems (IMS), the largest international provider of information
systems for the advertising industry, today announced the launch of WebRF,
the online industry`s only reach and frequency suite of media planning tools
for Internet audience measurement in the U.S.
WebRF will enable media planners and buyers to assess the potential success
of their Internet advertising campaigns prior to launch, a capability that
was previously only available to traditional media. The tool brings Internet
media planning and research to the same level of sophistication as print,
radio and television advertising by enabling media planners and buyers to
evaluate the Internet on the same level as traditional media.
Nielsen//NetRatings` research and data powers WebRF, providing existing
Nielsen//NetRatings clients with a comprehensive, syndicated tool for online
media planning. In addition, NetRatings and IMS will work together to
launch, WebRF Plus, which will allow companies to combine
Nielsen//NetRatings` data with ad server or internal site log information
and access respondent level data with sample size limitations.
NetRatings and IMS will also jointly develop multi-media planning tools to
assist marketers in planning and evaluating the effectiveness of their
online multi-media advertising campaigns.
"IMS` extensive industry expertise coupled with Nielsen//NetRatings` leading
Internet audience information is a tremendous value-add for our customers,"
said William Pulver, president and chief executive officer, NetRatings. "We
are pleased to meet the market need for a complete advertising solution for
online reach and frequency planning. WebRF and WebRF Plus, combined with the
advertising profiling capabilities of our @plan product, comprise the most
comprehensive online advertising solution from pre-buy media planning to
post-run analysis."
"This partnership will provide businesses with greater visibility of the
reach and effectiveness of their online media buys before they spend a dime,
offering the most efficient and cost effective way of ad planning and
buying," said George Wishart, chief executive officer, IMS. "We are
delighted to be collaborating with Nielsen//NetRatings, the industry
standard for Internet audience measurement."
Availability
The syndicated WebRF and WebRF Plus services from Nielsen//NetRatings and
IMS will be available end of Q1 2002. WebRF Plus will be available Q3 2002.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings (NASDAQ: NTRT), Nielsen
Media Research and ACNielsen, the Nielsen//NetRatings services include
worldwide Internet audience measurement, AdRelevance tracking of online
advertising creatives, impressions, and expenditures and the @plan Internet
user lifestyle, demographic and product brand preferences measurement.
Nielsen//NetRatings uses patented technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive information in the global marketplace. For more information,
please visit www.nielsen-netratings.com.
About IMS
IMS is the largest international provider of information systems for the
advertising industry. IMS are experts in producing easy-to-use, yet
sophisticated, media planning and analysis software to analyse both industry
and proprietary research. With over 1,500 advertising agencies, advertisers,
publishers, broadcasters, other media owners and researchers, IMS software
forms an integral part of media and marketing decisions around the world
every day.
IMS is owned by VNU and, as such, are part of the world`s leading Marketing
Information and Media Measurement company. IMS` sister companies include
ACNielsen, NetRatings and Nielsen Media Research.
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