LEXINGTON, MA -- May 20, 2002 -- e-Dialog, the precision e-mail marketing innovator, today announced a strategic agreement with TMX, the leading provider of rich media e-mail solutions, to offer clients the latest in rich media technology. TMX, in turn, will offer its clients e-Dialog`s full service, comprehensive e-mail marketing capabilities.
Through the agreement, e-Dialog will provide clients with access to TV-quality communications with video, audio and user interactivity streamed directly into the body of an e-mail message without attachments or downloads. Customers can experience full audio and video simply by opening their e-mail message.
"Partnering with TMX brings best-of-breed rich media capabilities to our sophisticated e-mail marketing solutions and lets us build campaigns for our clients that have an added dimension of entertainment and interactivity," said John Rizzi, president and chief executive officer of e-Dialog. "Rich media is an exciting and effective tactic when conceived and deployed properly. In the hands of experts, rich media is capable of adding real value to our clients` relationships with their customers."
By selecting e-Dialog, TMX guarantees its customers access to sophisticated operational capabilities around e-mail marketing, accompanied by market-leading expertise in strategic planning, research & analysis, and other areas which complement TMX`s own capabilities.
"Our customers rely on us to push the envelope when it comes to developing the newest, most exciting rich media tactics to drive response from people`s inboxes," said Blair Lyon, co-founder and chief executive officer of TMX. "Our specific strengths in rich media, combined with e-Dialog`s expertise in e-mail marketing strategy, analytics, and execution, provide a powerful combination for marketers."
About TMX
TMX is a Digital Direct Marketing company that provides TV-quality advertising to nearly 1 billion desktop and wireless users worldwide. This new channel broadcasts video, audio and animation directly into the body of emails, while instantly measuring user response and delivering valuable ROI metrics. TMX provides best of class services for campaign strategy, creative production, global broadcast delivery and detailed CRM data analysis. Since its founding in 1999, the company has launched campaigns for many leading companies including the NFL, BMG Music, Charles Schwab, Liz Claiborne and First USA. For more information, please visit www.tmxinteractive.com .
About e-Dialog
e-Dialog is the innovator in precision e-mail marketing services and technologies that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com or contact Jim McNulty at jmcnulty@e-dialog.com, 781-372-3326.
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