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Tuesday, May 21, 2002 |
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WebCriteria Announces Website Business Scorecard
New Interactive Console Provides Rapid Insight into Website Business Impact
PORTLAND, Ore.--May 20, 2002--WebCriteria, Inc., a
company helping business leaders prove and improve the business
effectiveness of their websites, today announced the addition of new
capabilities to its Site Analyst solution that help managers from all
departments assess and communicate the impact of the website on their area
of the enterprise.
The Website Business Scorecard allows managers to define custom metrics
for website effectiveness based on the visitor activities that are important
to them and receive a regular report on how the site is performing in those
terms. For example, different people within an organization could receive
scorecards on online sales by product line, lead generation by promotional
campaign, customer service success rates by navigation method, registrations
by site category, or any other key business indicator that can be expressed
in terms of a visitor activity or behavior.
"The Website Business Scorecard provides a condensed view of how the
website is affecting business results that is suitable for the website
business manager, line of business managers and other executives," said
Alistair Williamson, CEO of WebCriteria. "Instead of trying to extract
business analysis from available metrics, business leaders can now
proactively rate their site using a set of criteria that are relevant to
them."
Business managers typically receive scorecards that are focused on
traffic statistics (hits, page views, sessions, session length) or
performance metrics (uptime and mean response time). These are approximate
measures of site effectiveness because they do not address the critical
questions of any manager with a stake in the success of the site. Business
managers need to understand what visitors do on the site that improves the
bottom line, how many visitors attempt those activities, and where and why
they are failing, yet those factors rarely appear in corporate website
scorecards.
The website Business Scorecard supports the analytical needs of the
business user by allowing them to focus on the visitor activities that
affect their team, department, or business unit. Ideal as an executive
summary, the Website Business Scorecard also serves as a starting point for
further analysis. Managers can drill down to investigate the full breadth of
Site Analyst insight, including: abandonment analysis to understand where
and why visitors are leaving, visitor behavior segmentation to understand
the differences between successful and unsuccessful visitors, and change
impact analysis to understand the impact of events on visitor success.
WebCriteria will demonstrate Site Analyst and its new capabilities at
their Executive Forum, "Proving and Improving Website ROI," being held on
June 6th in San Francisco and June 13th in New York. The event will provide
senior decision-makers with knowledge and the tools to prove and improve the
business effectiveness of their websites. The Executive Forums are by
invitation only; interested executives can contact
maria.crawford@webcriteria.com to request an invitation.
Availability
Website Business Scorecard will be available as part of WebCriteria`s
Site Analyst hosted application in June 2002. Site Analyst starts at
$80K/year, including setup, customization, ongoing maintenance and
configuration and ongoing consultations with WebCriteria`s Design Analysts.
About WebCriteria
WebCriteria helps companies improve their websites by applying a
disciplined business process to website design and change management. By
defining and analyzing the impact of site design on visitor and business
success, WebCriteria helps drive changes that impact the bottom line and
measures the success of those changes over time. WebCriteria`s customers
include 3M, Bank One, IBM, J.P. Morgan Chase, PeopleSoft and Verizon. For
more information, please visit http://www.webcriteria.com/.
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