PlusSize.com First and Only Web Portal to Offer the Plus-Size Woman Virtual Fashion for Lands` End Clothing ... Including Swimwear
FOR IMMEDIATE RELEASE
Contacts:
Ellen Backus, PlusSize.com PR
Ripple Effect Communications
(914) 232-1284
ebackus@recommunication.com
Jeff Recker, CEO and Founder
PlusSize.com
(513) 333-0355
jeff@PlusSize.com
Just in time for Spring and Summer! PlusSize.com`s Virtual Mall Features Lands` End Latest Fashions and Swimwear for the Plus-Size Woman
CINCINNATI, OH - (May 21, 2002) -- PlusSize.com (www.PlusSize.com), the
premier shopping destination featuring Virtual Fashion For Today`s
Woman, today announced that for the first time a sampling of Lands` End
apparel, including swimwear, is available in a virtual environment for
the plus-size woman. PlusSize.com`s Web visitors are able to create a
"Virtual You™" online model of themselves, and can then choose a Lands`
End garment to try on in a virtual setting. Currently, the Lands` End
collection is available for online fittings only at PlusSize.com --
joining Elisabeth by Liz Claiborne (NYSE: LIZ), Ulla Popken, Just My
Size, Jockey and SizeAppeal at PlusSize.com`s Internet shopping portal.
"Our partnership with PlusSize.com gives us the ability to offer a new
level of convenience and customer service to the 18W-26W woman," says
Bob Burgert, senior merchandise manager at Lands` End. "The Virtual
You makes it easy for shoppers to find and `try on` fashionable,
comfortable clothing -- even swimwear -- in the privacy and comfort of
their own home."
PlusSize.com, originally launched on April 11, 2001, is the leading
online shopping destination for the plus-size woman. The site offers a
vast array of clothing choices for more than 65 million American women
(more than half of the female population) who wear a size 12 or larger.
PlusSize.com utilizes the My Virtual Model™ Dressing Room, which allows
shoppers to build a unique, customized, 3-D online model after
providing information regarding height, weight, body type, skin tone,
hair style and eye color. Now, a customer can "try on" a Lands` End
18W-26W item on the virtual model to see how it will look before
purchasing it. In addition to swimwear, Lands` End offers the plus-size
woman many other fashionable clothing suggestions from its new spring
collection.
PlusSize.com offers access to the web sites of more than 40 brand name
designers and manufacturers, such as Coldwater Creek, The Gap, J. Jill,
the Lane Bryant Catalog, Nordstrom and many more. Currently, shoppers
can try clothing on the Virtual You from Elisabeth by Liz Claiborne,
Ulla Popken, Size Appeal, Just My Size, Jockey, and now, Lands` End.
"PlusSize.com was launched to offer a convenient, tailor-made shopping
experience for the majority of American women. For years, this has been
considered only a `niche` market, yet plus size clothing is the
fastest-growing segment of the apparel industry, according to research
firm NPD Group," explains PlusSize.com CEO and Founder Jeff Recker.
"Our growth clearly supports that research; last month we had over
200,000 unique visitors on the site and we expect this rate to more
than double with the addition of the Lands` End collection and the
other brands that will follow shortly. This is a perfect time to offer
swimwear and spring fashions to our customers and we are thrilled to
partner with Lands` End."
About PlusSize.com
PlusSize.com, launched on April 11, 2001, is the world`s largest online
shopping mall featuring Virtual Fashion For Today`s Woman. The
company`s technology combines offerings from dozens of leading
retailers into a single digital catalog, delivering selection and
convenience to a $20 billion industry that encompasses over 65 million
American women. PlusSize.com features "Virtual You™" -- the My Virtual
Model™ Dressing Room for the plus-size woman from top name brands such
as Liz Claiborne`s Elizabeth line (NYSE: LIZ), Just My Size, SizeAppeal
and well-known European retailer Ulla Popken. In addition, the site
offers an extensive shopping portal with links to stores such as J.
Jill, Eddie Bauer, The Gap, Spiegel and Nordstrom. PlusSize.com was
recently honored by Internet Retailer Magazine as one of the leading
online retail sites of the year. PlusSize.com is a member of the Main
Street Ventures located in the Digital Rhine district of Cincinnati,
Ohio. For more information, please call (513) 333-0355 or visit the web
site at www.plussize.com.
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