BuzzMetrics hires Gary Stein from Jupiter
BuzzMetrics, which provides measurement and analysis of word-of-mouth marketing, has hired former Jupiter Research senior analyst Gary Stein in its client services department.
“Gary Stein is one of the most respected research authorities in interactive marketing, and he will be a tremendous asset to our company and our clients as we continue through this critical growth phase,” said Jonathan Carson, president and CEO of BuzzMetrics. “For years, Gary has been on the cutting edge of consumer-generated media, search marketing and dynamic-attitude analysis.”
At Jupiter Research, Stein covered online advertising and marketing, and also focused on the consumer-packaged goods industry. Stein’s research included advertising formats, rich-media, media purchasing tactics, marketing strategies and consumer behavior. Before joining Jupiter Research, Stein worked as the senior strategist at Red Sky, an interactive marketing agency, where clients included Procter & Gamble, The Coca-Cola Co., Lands` End and Nike.
BuzzMetrics’ clients include Comcast, Hewlett-Packard, General Motors and Mazda.
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