Expanded marketing helped FootSmart.com enjoy a Merry Christmas
By expanding its key word program and e-mail campaigns for the holiday shopping season, FootSmart.com enjoyed record sales. For November and December, FootSmart.com, a web retail site owned and operated by Benchmark Brands Inc., says online sales exceeded $5 million, an increase of almost 80% from holiday sales of about $2.77 million in 2004.
Holiday sales are up as a direct result of increased marketing, the company says. Over the holidays, FootSmart expanded its paid search program to include over 5,000 terms.
FootSmart also engaged in a coordinated online marketing program during the holiday season that included a promotional and highly targeted e-mail campaign to its 500,000 online subscribers, the company says. “All of our online marketing programs rose during the holiday season due to overall increased traffic which in total contributed to the tremendous increase in sales volume,” says Benchmark Brands president Alan Beychok.
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