CIRCUIT CITY EXPANDS XCHANGE-POWERED REAL-TIME MARKETING AUTOMATION PLATFORM
FOR IMMEDIATE RELEASE
Media contact:
Mark Hatfield Jr.
Public Relations Counsel
for Xchange, Inc.
917/449-9339
hato@mindspring.com
Electronics Giant Seeks Greater Customer Knowledge and Service
With Upgrade to Xchange 8
Boston, Mass. – May 28, 2002 – Xchange, Inc. (NASDAQ: EXAP), innovators in helping
businesses capture more profit in each customer interaction, today announced that Circuit City
(NYSE:CC), a leading national retailer of brand-name consumer electronics, personal computers
and entertainment software has opted to upgrade its Xchange-powered campaign management
platform. Already a customer of Xchange, Circuit City’s action will enhance their customer
communications with the latest generation of the leading analytical CRM software suite of products.
According to Xchange, Circuit City upgraded by adding additional analytics functionality the
company’s Xchange implementation. Key among the software’s new capabilities is the improved
reporting function resident in the new product. Xchange also said that Circuit City required an easy
to implement robust analytical solution to drill into their campaign execution.
In terms of real-world benefits, the upgrade to Xchange 8 by Circuit City will increase its ability to
access, analyze, and use more business information about customers. By achieving a more
efficient use of this information, Xchange clients like Circuit City are able to improve customer
acquisition and retention, and develop more profitable individual relationships.
“The definition of good CRM has come to mean a lot more than database management and merge-and-
purge mail programs. Today, companies have to practice real demand generation, employ
customer-based analytics, multi-channel execution, and automated metrics – in real time. And,
their solutions better be industrial-strength or they’ll be eating the competition’s dust,” said J. Chris
Wagner, President and CEO of Xchange.
“We’ve seen a lot of focus placed on optimizing the supply chain to drive efficiencies but so much
more upside exists in driving demand. The Xchange solution is the answer the marketing side of
the house has been looking for to provide bottom-line results that’ll eclipse other departments’
contributions,” Wagner added.
“We have learned from our customers like Circuit City what they need and want most from the
software and have responded by bundling many new features into the Xchange 8 suite. Improved
customer targeting, more metrics and easier, more intuitive interface are now part of our offering.
With these tools users also gain more effective reporting that will help them refine their campaigns
and save time and money,” said Charlie Phillips, vice president of engineering at Xchange
About Xchange
Xchange solutions enable large global companies to lower costs and maximize profits by Capturing
Value in Play through continuous customer conversation across all channels. Xchange 8 features
the depth and open architecture large companies require to extract more value from their existing
CRM investments by synchronizing online and offline multi-channel customer campaigns that are
integrated with call centers and all other customer touch-points in real-time. This smarter, analytic
approach to each customer interaction delivers strategic customer insights and profits. For more
information on Xchange or to learn about our customer-focused software and services solutions,
visit our Web site at www.xchange.com.
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Xchange, the Xchange logo, Relationships are good. Profits are better., and Capturing Value in Play are trademarks or
registered trademarks of Xchange, Inc. All other product or company names mentioned are used for identification purposes only,
and may be trademarks or service marks of their respective owners.
Copyright Xchange, Inc., 2002 All rights reserved.
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