Lands` End Signs with Major League Baseball Properties; Direct Merchant To Produce Embroidered Apparel Line
DODGEVILLE, WI, June 4, 2002-- Lands` End`s
newly formed Licensing division and Major League Baseball Properties have
reached a licensing agreement to produce an exclusive line of high quality,
affordably priced licensed apparel.
Dubbed the Major League Baseball Collection, the line originates from a
desire to address requests from Lands` End`s current customers. It also
allows Lands` End to reach a new customer base in baseball fans, and broadens
the already strong appeal of Lands` End`s most popular products by being
introduced onto Major League Baseball Properties` licensed apparel roster.
All products will be custom embroidered within 48 hours of placing an order by
state of the art machinery currently serving Lands` End`s business-to-business
customers. The collection is now available through the Lands` End catalog and
website, http//www.landsend.com .
Many of Lands` End`s most popular men`s, women`s and kid`s products,
including mesh polo shirts, sweatshirts, baseball caps, outerwear, oxford
cloth dress shirts, denim shirts and turtlenecks will be sold with embroidered
logos of all 30 Clubs, as well as All-Star Game and World Series logos through
2004.
"We`re very excited to team with Major League Baseball Properties," said
Lands` End Licensing Director, John Maher. "This agreement is another step in
adding to our already successful licensing business and helps to raise the
profile of Lands` End in this marketplace."
"Our partnership with Lands` End, Inc. and the introduction of the Major
League Baseball Collection are very exciting endeavors," said Howard Smith,
senior vice president of Licensing for Major League Baseball Properties. "The
combination of our number one asset -- our fans -- with Lands` End`s great
products and legendary customer service should make for an incredibly
successful relationship."
Lands` End is a global direct merchant of classically inspired clothing
for men, women and children, soft luggage, and products for the home, sold
through regular catalog mailings and http://www.landsend.com . Total revenue
for fiscal year 2002, which ended February 1, 2002 was $1.569 billion.
CONTACT: Chris Mordi of Lands` End, +1-608-935-6542, or
chris.mordi@landsend.com , or Carmine N. Tiso of Major League
Baseball, +1-212-931-7949, or carmine.tiso@mlb.com
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