Leading Gift Retailer Creates Exclusive Bouquet and Launches The 1-800-FLOWERS.COM Divine Secrets of The Ya-Ya Sisterhood Sweepstakes
WESTBURY, NY, June 5, 2002--1-800-FLOWERS.COM, Inc., a leading multi-channel retailer of thoughtful gifts for all occasions, today announced the launch of a consumer promotion tied to Warner Bros. Pictures` and Gaylord Films` highly anticipated motion picture, "Divine Secrets of the Ya-Ya Sisterhood," which opens in theaters nationwide on Friday, June 7.
Visitors may enter the 1-800-FLOWERS.COM Divine Secrets of the Ya-Ya Sisterhood Sweepstakes simply by placing an order online or filling out a survey at the 1-800-FLOWERS.COM Web site any time before June 17. The sweepstakes offers one Grand Prize winner a five day/four-night stay and airfare for two people at a Canyon Ranch(R) Spa in either Tucson, Arizona or Lenox, Massachusetts. The First-prize winner will receive a one-year supply of Neutrogena(R) products. The Second prize winner will receive a year of roses with "Months in Bloom(SM)," a premier product from 1-800-FLOWERS.COM that features a different bouquet of roses delivered automatically to the recipient every month for 12 months. The sweepstakes runs through June 17th. A complete list of sweepstakes rules and prize information can be found at www.1800flowers.com/yaya.
"Our business is all about helping people connect with the important people in their lives," said Pamela Knox, senior vice president of marketing, 1-800-FLOWERS.COM. "We believe that a promotional tie-in with a movie about the importance of friendships and relationships is a perfect match for our company and our customers."
In addition to the sweepstakes, 1-800-FLOWERS.COM is offering the "Divine Secrets of the Ya-Ya Sisterhood" Bouquet (Product Code #2327; $39.99). This bouquet of 10 fresh cut sunflowers celebrates friendship and is sure to make all your friends shine like the sun itself.
And for a limited time, with the purchase of this bouquet, 1-800-FLOWERS.COM will enclose two free gifts (while promotion and supplies last). The Neutrogena(R) Sampler Pack is a zippered pouch containing: a full size Neutrogena Lip Boost(TM) Intense Moisture Lipstick in Blushing Tulip; a 2 oz. full size Neutrogena Norwegian Formula(R) Hand Cream; a 1oz. sample size Neutrogena(R) Body Oil; a 1oz. sample size Neutrogena(R) Rainbath(R) Shower Gel; and a $1.00 off coupon on select Neutrogena(R) products (see coupon for details). A second gift with purchase included with the sunflowers is the novel Divine Secrets of the Ya-Ya Sisterhood from HarperCollins Publishers.
"Divine Secrets of the Ya-Ya Sisterhood" is based on the best-selling influential 1996 novel of the same name by Rebecca Wells. The film follows a group of lifelong friends who stage an unorthodox intervention to reconcile a young playwright with her complicated, eccentric mother. "Divine Secrets of the Ya-Ya Sisterhood," which is directed and has a screenplay by Callie Khouri, stars Sandra Bullock, Ellen Burstyn, Fionnula Flanagan, James Garner, Ashley Judd, Shirley Knight, Angus MacFadyen and Maggie Smith, and opens in theaters nationwide on Friday, June 7.
About 1-800-FLOWERS.COM(R)
With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet at (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of its Company- operated or franchised stores. The Company`s gift product line is extended by the merchandise sold under its complimentary brands, including home decor and garden merchandise under Plow & Hearth(R) (phone: 1-800-627-1712 and web: www.plowandhearth.com), premium popcorn and other food gifts under The Popcorn Factory(R) (phone: 1-800-541-2676 and web: www.thepopcornfactory.com), gourmet food products under GreatFood.com(R) (www.greatfood.com), and children`s gifts under HearthSong(R) (www.hearthsong.com) and Magic Cabin Dolls(R) (www.magiccabindolls.com). 1-800-FLOWERS.COM currently maintains strategic online relationships with AOL Time Warner (AOL keyword: 1800flowers), Yahoo!, and Microsoft Corporation (MSN) among others. The Company`s Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").
About the Movie
Warner Bros. Pictures Presents, in association with Gaylord Films, An All-Girl Production: Sandra Bullock, Ellen Burstyn, Fionnula Flanagan, James Garner, Ashley Judd, Shirley Knight, Angus MacFadyen and Maggie Smith in "Divine Secrets of the Ya-Ya Sisterhood." The movie is directed by Callie Khouri and produced by Bonnie Bruckheimer and Hunt Lowry. The screenplay is by Callie Khouri, with an adaptation by Mark Andrus, based on the novels "Divine Secrets of the Ya-Ya Sisterhood" and "Little Altars Everywhere" by Rebecca Wells. The executive producers are Bette Midler, Mary Mclaglen, E.K. Gaylord II and Lisa Stewart. The Director of Photography is John Bailey, A.S.C.; the production designer is David J. Bomba; and the film is edited by Andrew Marcus. The music is by T Bone Burnett and David Mansfield. Distributed by Warner Bros. Pictures, an AOL Time Warner Company.
CONTACT:
1-800-FLOWERS.COM
Jennifer Caccavo, 516/237-6000
jcaccavo@1800flowers.com
or
Bratskeir & Company
Sara Brady/Gina Fernandez, 212/679-2233
sbrady@bratskeir.com
gfernandez@bratskeir.com
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