Williams-Sonoma Inc. is closing down HoldEverything.com, which sells home décor, storage and home accessories products.
“We intend to immediately begin transitioning Hold Everything's merchandising strategies into our other brands while we wind down our current Hold Everything retail and direct-to-customer operations,” says Williams-Sonoma chairman Howard Lester. “We expect to cease all marketing under the Hold Everything brand name by the end of 2006."
Hold Everything was one of Williams-Sonoma’s oldest multi-channel brands, but a relative newcomer to e-commerce. The company mailed the first Hold Everything catalog in 1983 and opened the first store in 1985, but only launched HoldEverything.com in 2004.
Williams-Sonoma, No. 20 in the Internet Retailer Top 400 Guide to Retail Web Sites, also operates WilliamsSonoma.com, PotteryBarn.com, PotteryBarnKids.com, PBteen.com, WestElm.com and Williams-SonomaHome.com. The company expects to take an after-tax charge of $10 million to $12 million as it shuts down the Hold Everything stores, catalog and web site.
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