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	Wednesday, January 25, 2006

Internet Retailer Web Design Conference 2009

Peapod delivers the fastest load time across multiple connections

Across all connection modes Peapod delivers the fastest connection time of the web’s top 50 retailers, says Gomez Inc. With a combined average that includes high broadband, low broadband and dial-up, shoppers and visitors could access Peapod in 2.3 seconds, followed by Dell (3.1 seconds), Netflix (4.2 seconds), HSN.com (4.7 seconds), PC Mall (5.9 seconds), Apple (6.2 seconds), Scholastic (6.7 seconds) Blue Nile (7 seconds) Comp USA (7.2 seconds) and Coldwater Creek (7.2 seconds).

How fast a web retailing site loads when it is accessed through multiple connections is a prime indicator of how well the retailer is delivering customer satisfaction. On average, visitors and shoppers can access a top 50 business-to-consumer e-commerce site across all types of connectivity in 12.9 seconds, Gomez says.

Guide to Retail Web Site Design & Usability

Top 50 Performance Index: Optimization
December 1, 2005 - December 31, 2005

Efficiency Rating

Rank	Site	(bytes/ second)
1	Netflix Inc.	8.91
2	Peapod	5.34
3	Zappos	4.64
4	Nordstrom	4.15
5	Eddie Bauer	3.42
6	Avon	3.36
7	Blue Nile	3.31
8	Neiman Marcus	3.17
9	Office Max	3.13
10	Staples	2.78
11	Sony Style	2.67
12	Apple	2.65
13	Sears	2.57
14	Quixtar	2.43
15	Cornerstone Brands	2.39
	Dell	2.39
17	Gateway	2.30
18	Office Depot	2.17
19	Gap	1.94
20	Scholastic	1.93
21	Comp USA	1.90
22	Wal-mart	1.86
	Average	1.84
23	PC Mall	1.74
24	Williams Sonoma	1.51
25	Toys R Us	1.47
	Best Buy	1.47
27	Target	1.29
28	Cabelas	1.26
29	Home Depot	1.14
30	JC Penney	1.08
31	HP Direct	1.05
32	Coldwater Creek	0.96
33	Costco	0.91
34	CDW	0.88
35	Circuit City	0.70
36	Musicians Friend	0.69
37	New Egg	0.60
38	QVC	0.59
39	Barnes and Noble	0.51
40	Home Shopping Network	0.49
41	Drugstore.com	0.41
42	Overstock	0.38
43	Tiger Direct	0.37
44	1800 Flowers	0.32
45	Amazon	0.31
46	Kmart	0.26
47	FTD	0.11
48	Redcats USA	0.10
49	Buy.com	0.09
50	L.L. Bean Inc.	N/A

Quality Rating

Rank	Site	(seconds)
1	Peapod	2.23
2	Dell	3.11
3	Netflix	4.27
4	Home Shopping Network	4.73
5	PC Mall	5.91
6	Apple	6.28
7	Scholastic	6.72
8	Blue Nile	7.07
9	Comp USA	7.21
10	Coldwater Creek	7.24
11	Eddie Bauer	7.40
12	Nordstrom	7.76
13	Zappos	7.96
14	Quixtar	8.74
15	Office Max	8.78
16	Avon	8.94
17	QVC	9.35
18	Drugstore.com	9.37
19	Williams-Sonoma	9.52
20	Sears	10.27
21	Office Depot	10.39
22	Amazon	10.46
23	Best Buy	10.64
24	FTD	10.81
25	Home Depot	10.89
26	Costco	10.92
27	Cabelas	11.13
28	Toys R Us	11.18
29	Neiman Marcus	11.37
30	JC Penney	11.49
31	Kmart	12.12
32	Barnes and Noble	12.59
33	Overstock	12.70
	Average	12.92
34	Walmart	14.36
35	Tiger Direct	14.79
36	Buy.com	14.98
37	Musicians Friend	15.01
38	HP Direct	15.51
39	Cornerstone Brands	15.66
40	Sony Style	18.22
41	Gap	18.26
42	CDW	18.33
43	Staples	20.05
44	Redcats	20.92
45	1800 Flowers	25.21
46	Circuit City	25.72
47	Target Corp.	30.55
48	Gateway	32.94
49	New Egg	43.04
50	L.L. Bean Inc.	N/A

Copyright © 2005 Gomez, Inc. www.gomez.com
Efficiency is a measure of how quickly an E-Retailer can deliver content across multiple connection speeds (Dial Up, Low Broadband, and High Broadband) to consumers.
Quality is a measure in seconds of long a consumer can expect it to take for a Homepage to load regardless of connection speed (Dial Up, Low Broadband, and High Broadband).

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