Kroger.com will use Meals.com’s recipes and meal planning content
The Kroger Co., one of the largest grocery retailers in the United States, has chosen Meals.com Inc. to provide online recipe and meal planning content to the Kroger web site . Visitors click on the "Kitchen Help" icon.
"These recipes and meal planning tools offer Kroger customers and online visitors additional convenience and value," said Don McGeorge, Kroger executive vice president. "Meals.com provides Kroger customers with thousands of new meal ideas and easy to use meal planning tools that will help organize and simplify their grocery shopping, and make cooking at home more enjoyable."
The content Meals.com is providing to Kroger includes more than 10,000 recipes that can be sorted by cooking method, special diet and cuisine. In addition, Meals.com is supplying online meal planning and shopping tools such as My Meal Plans, My Grocery List and My Recipe Box, along with detailed nutritional analysis and cooking advice for each recipe.
"Meals.com`s content will add to the positive relationship Kroger shares with its online customers and allow Kroger`s Web site to evolve as new online services and technology become available in the future," said Mark Seals, COO of Meals.com.
Kroger operates 2,354 supermarkets and multi-department stores in 31 states under nearly two-dozen names, including Kroger, Fred Meyer, Ralphs, Smith`s, King Soopers, Dillon, Fry`s, City Market, Food 4 Less and Quality Food Centers.
Meals.com has agreements or letters of intent to provide co-branded sites to supermarket retailers representing more than 8,100 stores with an estimated 70 million customers, as well as with portals and women`s web sites. Meals.com is a subsidiary of Coinstar Inc., a coin counting and e-services company that has relationships with more than 8,500 U.S. supermarkets.
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