Half.com, a dvision of auction site eBay.com, today introduced hundreds of new categories for consumers and businesses to buy and sell new, overstocked, remaindered and used products in four areas: consumer electronics, computer equipment, sporting goods and trading cards. This move expands Half.com's marketplace beyond books, music, movies and video games. The company says it is a major step forward in eBay's plans to add fixed-price offerings to its vibrant trading community.
With the addition of these categories, Half.com's item
listings increased to more than 15 million, up from 10 million three
months ago. The product categories now offered on Half.com account for 47% of all projected Internet sales in 2001, according to Jupiter Research. The
company will continue to add categories throughout the year.
"This is a very important step for eBay," said Meg Whitman, eBay's
president and CEO. "Half.com is already a leader in its market and this move
should only increase Half's value to consumers. Fixed-price trading is
quickly becoming an important part of eBay's thriving global marketplace."
Half.com also is offering the following features:
-- Power Shopper and Product Advisor, new search capabilities that help
shoppers find what they want faster;
-- Product Recommendations, offering shoppers more product selection and
purchasing options;
-- Buyer/Seller Communication, enabling shoppers to directly ask sellers
questions before they buy a product;
-- Direct Deposit, allowing sellers to receive their money faster through
electronic funds transfer; and
-- Expanded Buyer Protection Policies, accommodating the higher value of
many of the items sold in the new categories.
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