Infinity Resources helps DVD buyers see the bigger picture
To hook more movie buffs with a wider selection and an enhanced way to shop online, Infinity Resources Inc. is merging two of its most popular e-commerce sites. By April it will combine DigitalEyes.net and DVDPlanet.com into a broader DVDPlanet.com that will carry an inventory of 35,000 DVDs.
Infinity Resources, No. 382 in the Internet Retailer Top 400 Guide to Retail Web Sites, currently maintains DigitalEyes.net as an e-commerce site for DVD buyers who are serious about purchasing director’s edition and complete edition DVDs, while DVDPlanet.com attracts customers who purchase recently released and classic movies, says David Barker, vice president of e-commerce marketing.
The enhanced DVDPlanet.com will be more of an e-commerce superstore featuring a broader selection and improved customer service tools such as new ways to track orders and search for merchandise, Barker says. “We gain from consolidating back-end platforms and with offering DVD buyers more inventory on an enhanced site,” he says.
DVDPlanet.com will also be integrated more closely with the company’s two bricks-and-mortar locations in Huntington Beach and Rancho Cucamonga, Calif., Barker says.
Infinity Resources operates several other web stores, such as DeepDiscountDVD.com, DeepDiscountCD.com, HeartlandMusic.com, Serenademusic.com and CCMusic.com. In 2005, Infinity Resources posted e-commerce sales of $80 million, a 33% increase from web sales of $60 million in 2004.
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