American Eagle Outfitters customers ‘vote’ for best fitting jeans
For the next two weeks, customers will be voting for their favorite “fit” from American Eagle Outfitters’ back-to-school denim assortment with online or in-store jeans purchases. American Eagle will tally the sales and shoppers who choose that style get a free pair of jeans. The “runners-up” will get a $10 coupon toward purchase of AE jeans.
The retail chain, No. 56 in the Internet Retailer Top 500 Guide, sells trendy clothing and accessories for young men and women. Through July 24, customers who buy a pair of jeans via AE.com or in a store will receive a ticket indicating which fit they chose.
On August 28, the most-purchased fit for girls and guys in the “Fit Challenge” will be announced in stores and online. Customers who bought the “winning” fit can redeem their ticket for a free pair of jeans. All other tickets can be redeemed for $10 off any pair of AE jeans. Tickets can be redeemed through September 11, 2007.
“The AE Fit Challenge is designed to delight and reward our customers,” says Kathy Savitt, executive vice president and chief marketing officer of American Eagle Outfitters Inc. There are eight styles for women and five for men.
Back...
