Even some of the leading shopping sites experience robust growth in traffic
The leading online shopping destinations in June were virtually unchanged from a year ago, but some of the leaders had to experience big traffic gains to retain their positions, reports Nielsen/NetRatings.
Target.com, for instance, was No. 3 in June a year ago and No. 3 this year with a 25% boost in traffic. Reflecting its overall fortunes, though, Dell.com fell from No. 4 to No. 8, a 6% decline in traffic. Travel site Travelocity dropped from No. 8 to No. 10 with a 15% decline in traffic, while rival Orbitz ranked No. 7 in June and was not among the top 10 at all in June 2006.
The Top 10 sites, with unique visitors (in millions) June 2007 and June 2006 and percent change in visitors year over year, according to Nielsen/NetRatings, were:
- eBay, 57.90, 58.03, 0%
- Amazon, 42.65, 38.31, 11%
- Target, 23.55, 18.90, 25%
- Wal-Mart Stores, 20.51, 18.13 13%
- Shopzilla.com Network, 18.57, 16.14, 15%
- Shopping.com Network, 16.78, 15.85, 6%
- Orbitz Worldwide Network, 16.39, 12.22, 34%
- Dell, 16.32, 17.30, -6%
- Expedia, 16.06, 15.21, 6%
- Travelocity, 12.66, 14.83, -15%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
The top consumer goods advertisers in June, according to Nielsen/NetRatings’ AdRelevance report, with online ad impressions (in millions) were:
- The Coca-Cola Co., 1,359.64,
- Cadbury Schweppes, 834.86,
- Church & Dwight Co. Inc, 457.43,
- Hydroderm, Beverly Hills, 320.89,
- Limited Brands Inc., 279.70,
- The Procter & Gamble Co., 242.37,
- PepsiCo Inc., 208.64,
- Unilever, 202.84,
- iQ Cosmetics, 194.38,
- Altria Group Inc., 192.00,
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