The online game is on for Walt Disney Internet Group

Walt Disney Internet Group is adding another property to its growing portfolio of online games.

Walt Disney, also the operator of Disney Shopping Inc., No. 60 in the Internet Retailer Top 500 Guide, has launched Disney Game Kingdom Online.

The new online game, which sells for an annual fee of $49.95 or a monthly fee of $9.95, features well-known Disney characters such as The Incredibles, Disney Princesses and Stitch. With the Disney Game Kingdom Online, subscribers can use a series of interactive tools and build virtual houses with rooms for favorite Disney characters. “Game Kingdom presents a fun new interactive environment,” says Steve Parkis, vice president of premium content for Disney Online.

Disney Online, a unit of Walt Disney Internet Group, develops and publishes a range of online products and services including Disney`s Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.

In May, Disney Online unveiled a new version of Disney Connection. The updated version of the broadband service now includes single and multi-player games as well as specific content for different demographics.