Home Depot takes over the No. 1 spot in home & garden web sites

Guide to Retail Web Site Design & Usability

The Home Depot Inc. has overtaken eBay Inc.’s Home department as the leading home & garden web site in Nielsen/NetRatings’ monthly rankings of web sites. With 15% growth, HomeDepot.com hosted 12.38 million unique visitors in June, 10% more than the eBay Home section’s 11.27 million.

The Top 10 home & garden sites in June, with millions of unique visitor this year and last and growth, according to Nielsen/NetRatings, were:

• The Home Depot, 12.38, 10.78, 15%
• eBay Home, 11.26, 12.03, -6%
• Lowe`s, 9.12, 8.78, 4%
• HGTV - Home & Garden Television, 4.86, 5.30, -8%
• Home Shopping Network, 3.37, 3.07, 9%
• eBay Crafts, 2.87, 3.39, -15%
• ServiceMagic, 2.81, 3.09, -9%
• iVillage GardenWeb, 2.69, 1.68, 60%
• DIY Network, 2.54, 2.71, -6%
• IKEA, 2.33, 2.27, 3%

Visitors spent an average of 23 minutes and 13 seconds on home & garden sites in June. LTD Commodities held them the longest at 25 minutes and 46 seconds. The top 10 in amount of time spent on the site (minutes:seconds), and unique visitors (in millions) in June were:

• Home & Garden category, 23:13, 56.147
• LTD Commodities, 25:46, 1.146
• Collections Etc., 17:22, 0.917
• Home Shopping Network, 16:10, 3.370
• Harborfreight.com, 15:28, 1.048
• Deere.com, 13:47, 0.741
• eBay Home, 12:09, 11.267
• eBay Crafts, 11:40, 2.876
• Pottery Barn Kids, 11:16, 0.775
• Linens `n Things, 11:11, 1.274
• IKEA, 10:12, 2.338

• Sears Holdings Corp., Hard Goods, 118.58
• American Standard Cos. Inc., Trane, 58.62
• Homer TLC Inc., Pegasus, 58.46
• Sears Holdings Corp., Sears, 45.87
• Georgia-Pacific Corp., Dixie, 26.53
• The Procter & Gamble Co., Downy, 24.80
• Georgia-Pacific Corp., DensArmor, 21.20
• The Clorox Co., Clorox, 20.82
• The Procter & Gamble Co., Tide, 18.90
• Royal Philips Electronics, Norelco, 18.44