Return Path Inc., a provider of e-mail list optimization services, has added seven channel partners that will offer the Return Path Email Change-of-Address and PureList services to their customers.
Responsys, Innovyx RappDigital, Merkle Direct Marketing, Response Media, Carney Direct Marketing, Vision Marketing and Donna LeVine Associates Inc. join seven existing Return Path partners. Present partners include DoubleClick, Abacus, Donnelley Marketing, Millard Interactive, EMS, Salesmation, and Expression Engines.
"The key to our growth strategy is aligning with leading-edge firms that span both traditional and interactive marketing disciplines," said Matt Blumberg, CEO of Return Path. "The organizations we've partnered with are representative of this, and will continue our aggressive growth. With more than 40 companies and 90 million e-mail addresses already committed to our ECOA Network, we're positioned to rapidly deliver results to our partners, their clients, and consumers."
The Return Path ECOA Service lets consumers manage e-mail address changes. A recent survey conducted by NFO Research indicates that 32% of consumers change their e-mail address each year.
The Return Path ECOA service features a real-time, look-up function that enables consumers to identify with which companies they've registered an e-mail address, allows them to manage multiple e-mail addresses from a single account, and includes security features.
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