Thrifty Car Sales upgrades site with easy-to-use functions
Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group Inc., has redesigned its web site to enable consumers to search the entire inventory of cars at all Thrifty Car Sales dealerships in the U.S.
The redesigned site also offers easy-to-use car shopping tools, pre-qualification forms, expanded inventory pages, and links to other popular car sales sites and individual dealer sites. Upgrades to the site—ThriftyCarSales.com—were developed by the Cobolt Group, a provider of automotive retailing solutions, and in-house experts from the Dollar Thrifty Automotive Group Inc.
“Customers told us they wanted to be able to search by make/model, mileage, price and location,” said Jeff Cerefice, vice president. “More importantly, they requested that our site be easy to use, which we have managed to accomplish.”
The site allows consumers to search dealership inventories within a specific mile radius; in proximity to the customer’s zip code; by make/model, mileage, price and location. It also offers multiple images of vehicles along with detailed specifications, tools for calculating payments, and comprehensive vehicle history reports online via Carfax.
The site features also will help drive traffic to individual dealers’ sites, Cerefice said.
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