BlueLight to launch a Kodak Picture Center online

Kmart Corp.’s BlueLight.com will launch a co-branded Kodak Picture Center Online service at www.bluelight.com this month, Kmart says. Kmart and BlueLight.com will provide photography products and services both in store and online. The service will enable the millions of rolls of film currently processed at Kmart each year to be digitized and delivered to the customer online beginning this month.

Using Kodak`s infrastructure, services and media, Kmart customers who want to post their pictures online will be able to have their film digitized and uploaded directly to the Kodak Picture Center Online at BlueLight.com by checking a box on the photofinishing envelope.

Through Kodak Picture Center Online, BlueLight.com is planning to offer customers photography products and services only available online. The Kodak Picture Center Online will be featured in the Photo Zone area of BlueLight.com.

Kodak says the Kodak Picture Center Online is designed for the everyday picture-taker. When picking up traditional prints, consumers will receive a confidential ID code to access their pictures online. Once online, they will be able to view, enhance, share and print their pictures.