Return Assured hopes a merger will increase its e-retailer base
Return Assured Inc., which provides a seal of approval ensuring customers at e-retail sites that the retailer subscribes to standards for product returns and then guarantees the consumer a problem-free return, will merge with Internet Business`s International Inc., the companies announced today. With the merger, Return Assured gains access to the recurring-payment customers that receive monthly bills from Internet Business’s International. Return Assured plans to promote the retailers who adopt the Return Assured seal to those customers. “It’s a huge audience that they have strong relationships with,” Matt Sebal, president and chairman of Return Assured, tells Internet Retailer. “We will put direct marketing messages in their monthly bills or, if they choose to accept them, in their e-mail messages.”
Internet Business’s International provides services to a wide range of businesses, many of which, such as ISPs or loan companies, receive monthly payments from their customers. Return Assured will promote its seal to retailers by telling them that if they sign up for the Return Assured seal, the company will promote their sites in the monthly statement inserts and e-mails to Internet Business’s customers.
In addition, the e-retail sites that Internet Business’s owns or operates will become members of the Return Assured program.
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