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Tuesday, May 15, 2001 |

MuseumShop experiences fewer abandoned carts with wish list feature
MuseumShop.com’s rate of abandoned shopping carts has dropped
from 98% to 95% since the site implemented CloudPop’s wish list software in
December, says Greg Pulsifer, business development manager. The company
wanted to use wish list software to give its online visitors a place to
store goods that they weren’t ready to buy. Pulsifer says the company pays
CloudPop 4% of the sale when a customer buys items stored on a wish list and
12% when shoppers click through from a hyperlink on the CloudPop web site.
“The cost is extremely reasonable because these are sales we never would
have had before. Consumers would have just abandoned their carts,” he says.
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