MuseumShop experiences fewer abandoned carts with wish list feature

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MuseumShop.com’s rate of abandoned shopping carts has dropped from 98% to 95% since the site implemented CloudPop’s wish list software in December, says Greg Pulsifer, business development manager. The company wanted to use wish list software to give its online visitors a place to store goods that they weren’t ready to buy. Pulsifer says the company pays CloudPop 4% of the sale when a customer buys items stored on a wish list and 12% when shoppers click through from a hyperlink on the CloudPop web site. “The cost is extremely reasonable because these are sales we never would have had before. Consumers would have just abandoned their carts,” he says.