CoolSavings adds online sales circulars to its e-marketing services

CoolSavings.com, a site known for its promotions and incentives, has launched a service that puts retailer sales circulars online. The company designed the sales circular product to drive traffic into brick and mortar retailers and grocery stores, as well as to help online retailers increase catalogue and online sales. The CoolSavings sales circulars offer real-time tracking capabilities that allow retailers to see which offers online visitors view. Retailers also can quickly update their circular online and target consumers locally to fit their changing sales and traffic needs. CoolSavings cites its own customer survey that shows that nearly one-half of its members do not subscribe to a local newspaper and therefore do not have access to savings found in Sunday sales circulars. CoolSavings believes its online sales circular product will help retailers tap this market of online users.