Apparel retailers dress for performance success
Apparel and accessories retailers provided customers with high broadband connections the fastest access time in June, says Gomez Inc.
Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.37 seconds, compared to specialty/other retailers (5.69 seconds), mass merchants (6.32 seconds) and computers and electronics retailers (6.61 seconds).
When their site is accessed by a low broadband connection, apparel and accessories retailers provided the fastest average access at 12.91 seconds, Gomez says. The next fastest web retailing category was specialty/other retailers (13.21 seconds), followed by mass merchants (15.69 seconds).
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