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iPhrase Announces Latest Version of Award-Winning OneStep Platform

OneStep 5.0 Changes The Face Of Enterprise Search By Providing Business Users Real-Time Visibility And Control Over The End User Experience

BEDFORD, Mass – May 10, 2005 -iPhrase® Technologies, a leading provider of adaptive search solutions for eBusiness and eService, today announced the latest version of its flagship platform, OneStep® 5.0, designed to provide business people real-time visibility and control over online experiences across the enterprise. With OneStep 5.0, businesses now possess the tools to identify and capitalize on opportunities to improve the user experience with an extensible platform that allows organizations to get the most of their IT infrastructure.

This news comes on the heels of the recently announced OneStep Solution Suite, a series of five online solutions designed to increase self-service adoption and improve call center productivity. OneStep Solutions address key challenges organizations face in delivering eBusiness and eService capabilities to their customers, partners, and employees. The OneStep 5.0 platform enhances the value of each of these solutions by providing the tools needed to continually analyze and enhance the quality of the online user experience. The product also integrates seamlessly with IBM’s WebSphere and WebSphere Information Integrator enterprise infrastructure offerings.

“The Enterprise Search industry is rapidly evolving. Organizations understand the strategic value of search within specific departments and across the enterprise,” said Tony Frazier, SVP Products and Marketing, iPhrase. “OneStep 5.0 helps companies capitalize on this trend by providing intuitive tools that allow business people to monitor and enhance the online user experience with an open architecture that can extend their investments in portal, CRM, and content integration technologies.”

Building on the capabilities that led iPhrase to being ranked #1 overall in the Patricia Seybold Group Bull’s Eye: Self-Service and Support Search Solutions report, OneStep 5.0 includes a redesign of their administrative and management tools to offer businesses greater visibility and control into their search solutions, greatly reducing reliance on IT. The OneStep Management Console introduces an intuitive wizard-based interface that guides business people through the process of integrating content and tuning system behavior and embeds rich reporting capabilities that allow organizations to measure ROI and direct ongoing improvements. All in all, iPhrase believes this release will elevate enterprise search from a “black-box” tool to a strategic enterprise investment.

Betsy Emory of Tellus Interactive says, “As a full service design and interactive firm, we work with many marketing and merchandising professionals that are no longer willing to delegate their online experience to their IT department. The OneStep 5.0 Management Console allows business people to capitalize on these types of market opportunities in real-time with an intuitive wizard-based interface.”

iPhrase`s latest release further demonstrates the extensibility of the OneStep platform by its seamless integration to the IBM WebSphere Information Integration OmniFind Edition. By applying iPhrase`s unparalleled query understanding and result presentation capabilities, on top of the IBM enterprise search API, OneStep 5.0 provides companies with a complete solution to optimize the end user experience while maximizing an organization’s investment in enterprise infrastructure.

Availability

OneStep 5.0 Platform is currently available on a limited basis, with full availability expected in late June. For more information on the OneStep 5.0 Platform and OneStep Solution Suite please visit www.iphrase.com.

About iPhrase Technologies
iPhrase® Technologies is a leading provider of adaptive search solutions for eBusiness and eService that helps companies leverage content across the enterprise to increase self-service adoption, and improve call center productivity. Our award-winning OneStep® solutions help companies increase sales, optimize service and reduce support costs by enabling people to quickly and easily find answers, make purchases and solve problems. More than 200 companies including Countrywide Financial, Gateway, National Semiconductor, Neiman Marcus, and Netegrity use OneStep Solutions to add millions to their bottom line by reducing costs, increasing revenue and improving satisfaction among customers, partners and employees. For more information, visit www.iphrase.com or call 781-533-7300.

© 2005 iPhrase Technologies, Inc. All rights reserved. iPhrase and OneStep are registered trademark and the iPhrase logo is a trademark of iPhrase Technologies, Inc. All other trademarks are the property of their respective owners.

Contact:
Elisa Logan
Director, Corporate Marketing
iPhrase Technologies
781-533-7343
elogan@iphrase.com
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