Leading lifestyle and sporting goods retailer reaps immediate benefits in cross-channel promotions and checkout speed
Montreal, Canada, May 16, 2005 - Retail software provider NSB announced today that The Orvis Company (Orvis) has successfully deployed the Connected Retailer® Store Solution throughout its estate of more than 30 US stores. The rollout followed a successful two-store pilot in September, 2004 and was completed in less than four months.
Orvis has been the premier outfitter of distinctive country lifestyle and sporting traditions since 1856, operating catalog, retail, internet and wholesale businesses. Having replaced its legacy store systems with NSB`s comprehensive Store Solution based on Microsoft .NET, Orvis is already experiencing many benefits, including:
Better tracking of cross-channel promotions, using bar-coded direct marketing coupons at POS
Much faster checkouts of routine purchases: credit authorization and receipt printing now takes just 5 seconds instead of 45
A much shorter learning curve for new sales associates, which has been reduced from weeks to days
Improved operational efficiency in back office store tasks like payroll management
Greatly reduced IS support requirements: Orvis no longer needs on-site IT support and 24/7 dedicated help desk technicians for its new stores
Orvis was determined to roll out the new software and hardware in the most aggressive time frame possible, to accommodate the opening of three new flagship stores. These three new stores added more than $2 million in sales during the holiday season alone, which made for a very quick ROI.
According to Mark Holmes, Vice President of Information Services for Orvis, "Strong leadership, a common understanding of what success looked like from the earliest stages of the sales process, and an unrelenting commitment to achieve that vision of success, enabled Orvis and NSB to deliver a quality result together."
"The collaboration on this project was exemplary," adds Sandy Walls, Vice President of Client Services for NSB. "The project team - led by Ken Smith (Orvis) and Martin Dube (NSB) - maintained a diligent focus on the endgame and objectives, and adjusted the course as necessary to keep the project on track and on budget. Truly a commendable job on both sides."
A successful deployment behind them, Orvis is now looking into the next phase of the project. "The most important change is yet to come," says Holmes. "With a certified .NET POS platform in place, we are now positioned to incorporate true multichannel retailing practices into our business by leveraging Web service assets in the store, on our website, and in our call centers. I feel like we are poised to jump out ahead of our competitors, and implement the capabilities that everyone`s talking about."
Connected Retailer® Store is a comprehensive and innovative store automation system that delivers enhanced multichannel retailing capabilities, improved employee productivity, and increased levels of customer service and spend. The solution, which continually evolves in anticipation of market trends, enables retailers to respond rapidly to changing business needs without jeopardizing the upgrade path to future releases, ensuring a long-term favorable cost of ownership.
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About The Orvis Company
Orvis, the oldest continuously operated catalog company in the country, has been the premier outfitter of the distinctive country lifestyle and sporting traditions since 1856. The company`s international headquarters for its mail order, e-commerce, retail, and wholesale businesses are in Manchester, Vermont.
About NSB Group
NSB Group is a total solutions provider for retailers of apparel, footwear, and specialty merchandise. In addition to one-stop shopping for feature-rich products to enhance all key areas of the retail enterprise, we offer hardware and comprehensive client services - from consulting and development to implementation and 24/7 support. NSB`s acclaimed Connected Retailer® suite includes Planning, Sourcing and Product Development, Merchandising, Sales Analytics, CRM, Store Operations, and POS. Backed by more than 30 years of success, we apply these solutions to create low-risk, high-reward business environments that enable our clients to profit from today`s new retail experience. For more information about the NSB Group and our Connected Retailer® portfolio, visit our website at www.nsbgroup.com.
2005 NSB Retail Solutions Inc. Connected Retailer, NSB, NSB logos, and certain other marks are trademarks or service marks of NSB Retail Solutions Inc. or another NSB company. All other trademarks are owned by their respective companies.
For more information
Candice DeLuca, Public Relations Manager, 400 Venture Drive, Lewis Center, Ohio 43035 (USA). Email: cdeluca@nsbgroup.com. Phone: (614) 840-1448. Fax: (514) 426-0824.
Tracy Fairchild, Director of Marketing, 2800 Trans-Canada Highway, Pointe-Claire, Quebec H9R 1B1 (Canada). Email: tfairchild@nsbgroup.com. Phone: (514) 426-0822. Fax: (514) 426-0824.
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Candice DeLuca
Public Relations Manager
Central Marketing Department
NSB Group
Phone: (614) 840-1448
Fax: (514) 426-0824
Email: cdeluca@nsbgroup.com
Website: www.nsbgroup.com
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