Company Leverages New Hires’ Experience to Help Chief Marketing Officers Connect Marketing Tactics to Sales
Lake Leelanau, MI—(May 19, 2005)—Oneupweb, a leading national search engine optimization (SEO) and marketing (SEM) firm, today announced the addition of Michelle Hartmann as the Director of Advertising and Media, and Josh Bradley as Senior Writer.
“Everybody wants the same thing: to build brands and connect with customers,” says Lisa Wehr, Oneupweb President. With Michelle and Josh on board, our marketing department will make sure that happens. They bring blue-chip experience to Oneupweb, and our clients will have full access to their marketing and advertising expertise.”
Hartmann To Share Strategic Knowledge with Clients
Hartmann comes to Oneupweb with 20 years of marketing experience with national brands including ABC, Heineken, Jose Cuervo, Mercedes-Benz, Ford, Porsche, Siemens and Cox Communications. Her role will include market research, brand positioning, advertising (online and traditional) and sales.
“Chief marketing officers (CMOs) worldwide are charged with continuous improvement of marketing efforts—directing their teams to learn what works and what doesn’t. What’s the challenge?” asks Hartmann. “A vacuum exists between what happens in sales and what is done in marketing. Oneupweb has been bridging that chasm using for years. My job is to help CMOs integrate Oneupweb strategies to work for their brands.”
“Oneupweb keeps things simple, accessible and relevant for marketers,” says Wehr. “Michelle’s job is to offer real solutions to companies of all sizes.”
Bradley To Publish Marketing Insight
In addition to being responsible for outbound communications as Oneupweb’s Senior Writer, Bradley will also make his skills and insight available to clients. Deliverables include press releases, white papers, print ads, brochures and web content. He will also share expertise with clients and the industry as the editor of OneUpNews, the industry-leading SEO newsletter.
“Josh brings a wealth of strategic knowledge to the Oneupweb team from his years of experience working as a journalist in the automotive, publishing and non-profit sectors,” says Wehr. “He’ll contribute insight and clarity to us and our clients, and vision to the SEO industry as a whole.”
Prior to his new position with Oneupweb, Bradley was a writer for clients such as BBDO-Detroit, Mercedes-Benz, Ford, Catholic Charities and Roush Performance. He’s also been a newspaper staff writer. Bradley attended The University of Texas at Austin in the communications department with emphasis in radio, television and film.
“I’m very excited and honored to join the Oneupweb team,” says Bradley. “Their reputation in the industry and creative vision is unsurpassed. We’ll accomplish great things together.”
Lisa concludes, “Many companies still don’t realize the incredible benefits of SEO. Michelle and Josh will help explain it all in a fun and compelling way, ensuring the highest level of ROI for our customers.
About Oneupweb
Oneupweb is an award-winning, industry leader of world-class search engine optimization and marketing services. Since 1996, Oneupweb has specialized in tailoring custom strategies that include natural search engine optimization, paid inclusion, pay-per-click and marketing tracking designed to deliver superior return on investment. Clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney and many others. Named to BtoB Magazine’s “Who’s Who 2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit oneupweb.com.
Contact:
Rachel North
(231) 256-9811 x116
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